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A Fresh Perspective.
From the future of shopping to wellbeing in the workplace, our blog is a destination for thought leaders and marketing minds to gain clarity on what matters most to their business, consumers and employees.
Oct 29, 2024
Turbocharging Marketing Teams of Tomorrow.
Takeaways from the 2024 CMO Forum
Apr 23, 2024
Not all PR is Good PR: What to Consider Before Your Brand Goes Viral.
In the digital age, a brand's popularity can ignite overnight, fueled by social media's vast reach. This phenomenon, known as "brand...
Apr 18, 2024
Canadian Grocer: Most businesses have more data than they know what to do with.
Our Managing Director, Mike D'Abramo spoke with Canadian Grocer about what it means to be a data-driven company, how data can be used to...
Mar 7, 2024
Dynamic Pricing: The future of fast food? Or a fan failure?
Dynamic pricing is a strategy used by some companies to match price and demand in real time. Essentially, raising the prices when demand...
Aug 22, 2022
Debra Kavchak-Taylor as the newest Partner at Sklar Wilton & Associates
A Legacy that Lives On: Helping Others Succeed! 37 years ago, Luke Sklar decided he wasn’t cut out for the corporate world and set out...
Jun 30, 2022
Future of Shopping Part 5: Three Ways Brands Can Enhance Loyalty Programs to Build Stronger Relation
Loyalty programs have been around for ages and the benefits are undisputed. According to Bond research, 78% of consumers agreed that...
Jun 27, 2022
Celebrating Two New Promotions at Sklar Wilton & Associates
It is with great pleasure that we announce the promotions of two of our valued team members. Tiffany Deschamps promoted to Research and...
Jun 21, 2022
Future of Shopping Part 5: Three Ways Brands Can Enhance Loyalty Programs to Build Stronger Relation
Loyalty programs have been around for ages and the benefits are undisputed. According to Bond research, 78% of consumers agreed that...
Jun 19, 2022
SW&A Named Recipient of 2022 Canadian Workplace Wellbeing Award in Small Business
We are honoured to announce that Sklar Wilton & Associates has been selected as the 2022 recipient of the Canadian Workplace Wellbeing...
May 31, 2022
There’s No One-Size-Fits-All When It Comes to Summer Work Hours
Here’s How You Can Choose the Right Model for Your Business Studies reveal that productivity generally goes down by 20% during the summer...
May 21, 2022
Future of Shopping (Part 4): Three Ways to Leverage Time & Experience in a New Shopping Journey
The act of purchasing has evolved far beyond an exchange of goods for money. Modern consumers are evaluating options largely based on how...
May 2, 2022
Mental Health Week: How Businesses Can Practice Empathy in the Workplace
Every week, at least 500,000 Canadians miss work due to mental illness and the resulting personal, workplace and economic impacts can be...
Apr 25, 2022
Future of Shopping (Part 3): Three Contexts Shaping Purchasing Habits in 2022
Marketers hoping to better predict consumer purchasing trends should first consider the factors influencing buying behaviour today. The...
Apr 19, 2022
Megan Kates Promoted to Director
It is with great joy that we announce the promotion of Megan Kates to Director. Megan embodies Sklar Wilton’s purpose of helping others...
Apr 19, 2022
Is Your Business Ready for the ‘Right to Disconnect’?
Four ways we’re focusing on impact and setting healthy boundaries at work. By June 2nd, 2022, businesses that employ more than 25 people...
Apr 12, 2022
SW&A Partners with Pow Wow Pitch to Support Indigenous Entrepreneurs
Today, Sklar Wilton & Associates is pleased to announce a national partnership with Pow Wow Pitch, North America’s premier pitch...
Mar 30, 2022
Future of Shopping (Part Two): Three Ways the Modern Marketer Can Inspire Consumers to Shop
Every shopping journey begins with a spark of inspiration. And while where and how we shop may continue to evolve, the need to inspire...
Mar 2, 2022
From screen to seen: Why a shift offline is key to preserving employee mental health.
The past two years have shown us that we have the ability to pivot, work remotely and for some, become even more productive than before. ...
Mar 1, 2022
Futureproofing Our Team: Celebrating Six Promotions
At Sklar Wilton & Associates, we wholeheartedly believe that our people are the key to our success and for over 30 years, we have worked...
Feb 10, 2022
How ‘WHEN do I need it’ is impacting the consumer buying journey.
When it comes to retail, the past two years have forced brands and consumers to reimagine the entire shopping experience. Click-culture...
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