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A Fresh Perspective.
From the future of shopping to wellbeing in the workplace, our blog is a destination for thought leaders and marketing minds to gain clarity on what matters most to their business, consumers and employees.
Turbocharging Marketing Teams of Tomorrow.
Takeaways from the 2024 CMO Forum
Oct 29, 2024
Not all PR is Good PR: What to Consider Before Your Brand Goes Viral.
In the digital age, a brand's popularity can ignite overnight, fueled by social media's vast reach. This phenomenon, known as "brand...
Apr 23, 2024
Canadian Grocer: Most businesses have more data than they know what to do with.
Our Managing Director, Mike D'Abramo spoke with Canadian Grocer about what it means to be a data-driven company, how data can be used to...
Apr 18, 2024
Dynamic Pricing: The future of fast food? Or a fan failure?
Dynamic pricing is a strategy used by some companies to match price and demand in real time. Essentially, raising the prices when demand...
Mar 7, 2024
Strategy Online: Sustainable-fashion brand Frank & Oak files for creditor protection, again.
What does this mean for brick-and mortar companies and the future of retail in Canada? Our partner, Jennifer Marley weighs in. Read the...
Jan 9
The Logic: Social commerce is emerging as a key part of how consumers interact with brands.
While online shopping offers an opportunity to connect with like-minded individuals, whether it has the potential to foster meaningful...
Jun 12, 2024
Global News: Whether a company is private or public, successful retailers must remain maniacal about keeping their customer promise.
Our partner, Manoj Raheja spoke with Global News about Indigo’s plans to go private and why it may give the iconic retailer the...
May 28, 2024
Canadian Grocer: As Canadians increasingly bring animals into the family fold, is it time to rethink the pet aisle?
Our Managing Director, Libier Gomez spoke with Canadian Grocer about how to win over pet parents in a crowded space and why connection...
May 22, 2024
Canadian Grocer: Most businesses have more data than they know what to do with.
Our Managing Director, Mike D'Abramo spoke with Canadian Grocer about what it means to be a data-driven company, how data can be used to...
Apr 18, 2024
Global News: How Bricks and Mortar Can Win in the Digital Era
Our partner, Jennifer Marley was featured on Global News commenting on the future of retail, and how bricks and mortar stores can...
Sep 19, 2023
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