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A Fresh Perspective.
From the future of shopping to wellbeing in the workplace, our blog is a destination for thought leaders and marketing minds to gain clarity on what matters most to their business, consumers and employees.

Oct 29, 2024
Turbocharging Marketing Teams of Tomorrow.
Takeaways from the 2024 CMO Forum


Apr 23, 2024
Not all PR is Good PR: What to Consider Before Your Brand Goes Viral.
In the digital age, a brand's popularity can ignite overnight, fueled by social media's vast reach. This phenomenon, known as "brand...

Apr 18, 2024
Canadian Grocer: Most businesses have more data than they know what to do with.
Our Managing Director, Mike D'Abramo spoke with Canadian Grocer about what it means to be a data-driven company, how data can be used to...


Mar 7, 2024
Dynamic Pricing: The future of fast food? Or a fan failure?
Dynamic pricing is a strategy used by some companies to match price and demand in real time. Essentially, raising the prices when demand...

Apr 18, 2024
Canadian Grocer: Most businesses have more data than they know what to do with.
Our Managing Director, Mike D'Abramo spoke with Canadian Grocer about what it means to be a data-driven company, how data can be used to...


Jan 24, 2024
4 Predictions for 2024: What to prioritize in your marketing to connect with the modern consumer
In the dynamic world of marketing, change is the only constant. As we step into 2024, marketers face the ongoing challenge of connecting...


Jul 18, 2023
The Office is Dead: What Now?
Three Actionable Steps Leaders Can Take to Help Their Teams Thrive in This New Reality. The workplace has been irrevocably changed by the...


Jun 15, 2023
The Rise of AI: Empowering Innovation and Supercharging Our Potential
Early learnings from attending the IIEX Conference in Austin, TX. In the rapidly evolving landscape of technology, the emergence of...


May 8, 2023
Rebelling Against Technology
Three Considerations for Marketers Looking to Connect with The Disconnected With the average person spending nearly 7 hours per day on...
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