Apr 23Not all PR is Good PR: What to Consider Before Your Brand Goes Viral. In the digital age, a brand's popularity can ignite overnight, fueled by social media's vast reach. This phenomenon, known as "brand...
Apr 18Most businesses have more data than they know what to do with.Our Managing Director, Mike D'Abramo spoke with Canadian Grocer about what it means to be a data-driven company, how data can be used to...
Mar 7Dynamic Pricing: The future of fast food? Or a fan failure?Dynamic pricing is a strategy used by some companies to match price and demand in real time. Essentially, raising the prices when demand...
Jan 30, 2020HeadwayMorneau Shepell’s Employers Connect: Inspiring Healthy Minds at Work with the Headway ProgramWe were recently invited to speak at Morneau Shepell’s Employers Connect event in Toronto. Below is an edited version of Jennifer’s talk....
