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A Fresh Perspective.
From the future of shopping to wellbeing in the workplace, our blog is a destination for thought leaders and marketing minds to gain clarity on what matters most to their business, consumers and employees.


Turbocharging Marketing Teams of Tomorrow.
Takeaways from the 2024 CMO Forum
Oct 29, 2024


Not all PR is Good PR: What to Consider Before Your Brand Goes Viral.
In the digital age, a brand's popularity can ignite overnight, fueled by social media's vast reach. This phenomenon, known as "brand...
Apr 23, 2024


Canadian Grocer: Most businesses have more data than they know what to do with.
Our Managing Director, Mike D'Abramo spoke with Canadian Grocer about what it means to be a data-driven company, how data can be used to...
Apr 18, 2024


Dynamic Pricing: The future of fast food? Or a fan failure?
Dynamic pricing is a strategy used by some companies to match price and demand in real time. Essentially, raising the prices when demand...
Mar 7, 2024


Futureproofing Your Business in Uncertain Times
Mike D’Abramo, Research Management Director and resident Futurist at Sklar Wilton & Associates spoke with Nancy MacKay for CEO Edge...
Sep 4, 2021


Your Company Is a Boat: A tale of marketing disruption
As the Captain or First Mate of a sea-faring vessel, you are tasked with deciding how to navigate unknown waters ahead. Perhaps you’re...
Jan 26, 2021


6 Impactful Ways Brands Benefit from Understanding the Customer Experience Journey
We’re all familiar with the CDJ but what is a CEJ (customer experience journey)? Effectively, it is a plan to reach, influence, and win...
Jan 29, 2020


2019 AI in Practice: Disrupting the retirement living industry to deliver best in class health exper
The demographics of Canada are changing quickly. By 2050, 26% of Canada’s population is expected to be aged 65 or better, up from 18%...
Jan 23, 2020


2019 AI in Practice: Disrupting the alcoholic beverage industry for new product innovations and impr
By Annie Pettit 67% of people believe AI will completely change the way we live and work. 73% of people believe AI will affect shopping...
Jan 7, 2020
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