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Starting a Retail Revolution

Taking the Sport Chek retail experience from analog to digital.

SW&A has been instrumental in helping us design the Sport Chek roadbook. Changing our world of research, [they] redesigned the data interface, made it more user-friendly hence easier to activate against. Their accessibility, transparency and progressive thinking are pretty unique in our industry.

- Frederick Lecoq, SVP Marketing for Sport Chek

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Situation

Sport Chek wanted to develop a next generation store that would revolutionize the retail experience. Before launching nationally, they needed to understand which elements connected most with their target customer. Working with vendors, Sport Chek designed a ‘Lab Store’ in the GTA to test truly ground breaking innovations.

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Process

Sklar Wilton used a proprietary approach to test retail experience in real life. The approach gets at the details as well as the big picture by clearly defining how to optimize both the strategy and tactics including key investment priorities within the store.

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Insights

Research in the GTA ‘Lab Store’ identified the wow elements across digital, in-store services, layout, display and way-finding.

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Impact

The learnings from the ‘Lab Store’ were rolled out in Sport Chek’s new 70,000 square foot flagship store at West Edmonton Mall – a space that has commanded the attention of retailers and marketing leaders across the world.

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info@sklarwilton.com

Legal Mailing & Billing Address

2255B Queen Street East, #223
Toronto, ON, M4E 1G3

Physical Address

507 King Street East, Suite 325

Toronto, ON, M5A 1M3

© 2023 Sklar Wilton & Associates Ltd.

Land Acknowledgement

Sklar Wilton is based in Toronto (Tkaronto). We acknowledge the land we stand on today is the traditional and unceded territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples from across Turtle Island.  

We are grateful to have the opportunity to work on this land and recognize that we all play a role in the process of Truth & Reconciliation, including our ongoing journey to educate ourselves. Whose land are you on? Find out here

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