The market research world is changing rapidly. Fueled by AI, there are new methodologies and more data than ever before. At the same time, consumer behaviours are shifting due to demographics, technology, and economic forces.
In this increasingly complex environment, the brands that win are the ones that put the consumer at the heart of their decision-making.
Building a best-in-class insights function
While our approach is customized for each client, our mission remains the same: to help organizations build and operate a world-class Insights function.
For some, we serve as an insourced Insights Team, fully integrating with marketing and other key functions to drive strategy from within.
For others, we take a hybrid approach, working alongside existing Insights teams to bring fresh strategic thinking, expertise in the latest methodologies, and hands-on support for complex challenges.
No matter how we partner, we ensure that every insight leads to clarity, action, and measurable growth, empowering organizations to make confident, data-driven decisions.
The right action plan, faster
We don’t just generate insights—we make sure they drive action. Our best-in-class Research Planning and Management approaches ensure insights are strategic, integrated, and built for impact.
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Insights Planning: Our proprietary frameworks ensure a focused Insights Plan and that every project aligns with key business objectives.
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Strategic Scoping: Our facilitated approach engages key stakeholders in the development of the Insights Plan.
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Expert Project Management: From selecting the right research partners to overseeing execution, we optimize every step for results.
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Seamless Integration: We embed insights into your organization, so they don’t just sit in a report—they drive real decisions.
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Knowledge Centralization: We organize and store insights for easy access, keeping teams aligned and future strategies informed.
The Sklar Wilton Way
We bring a unique blend of strategic insight, hands-on execution, and capability-building to help organizations unlock the full potential of their data.
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Seasoned Experts: Our team includes former client-side senior leaders, bringing cross-industry experience and fresh perspectives.
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Best-in-Class Research Partnerships: As one of the largest research buyers, we collaborate with top-tier suppliers to deliver high-quality insights.
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In-House Research & Analytics: Our dedicated team delivers client-focused insights across qualitative, quantitative, analytics, AI, and more.
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Segmentation Studies: We design segmentation that creates true competitive advantage—identifying who to win with and how to win.
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Future-Ready Planning: We apply trends in a structured way to explore possible futures and align on the best paths forward.
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Cutting-Edge Tools: Advanced solutions for deeper consumer insights and smarter strategic decisions.
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Engaging Data Visualization: Graphic and video design that brings insights to life, making them easier to understand and act on.
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Training & Capability Building: Hands-on programs in research methodologies, storytelling, and facilitation to strengthen teams.
