Sklar Wilton & Associates is a Canadian marketing advisory firm specializing in marketing research, marketing strategy and strategic facilitation.
We drive fact-based decisions by fusing consumer insights with business realities.
At SW+A, we believe that ‘Everything is Marketing’. Visit our Blog for marketing lessons inspired by everything A to Z…from awards shows and airlines to zombies and zeitgeist.
Disagree? Try to stump us! Post your ‘Everything isn’t Marketing’ challenge in response to one of our blogs and our team will get to work!
“It’s going to be ugly,” Luke Sklar provides an SW+A point of view to the Globe & Mail on Amazon’s announcement that it will enter the grocery e-commerce market in Canada.
Rather listen than read? Click here to access a podcast of Luke’s conversation with CKNW radio on the same topic.
SW+A is an active and proud supporter of the Leukemia & Lymphoma Society of Canada.
This year, we raised nearly $30,000 in support of the 2013 Light the Night charity walk. Thank you to our fundraising partner Logit and to all of our clients, suppliers, friends and family for your support!
Lessons on how successful brands accept their limitations.
By Amber Husdon and Luke Sklar
mind·ful·ness: the state of being aware of something.
At SW&A we’ve embraced the practice of Mindfulness
… Read more »
Lessons from the Duke Blue Devils on bench strength.
By Sarah Liverance
When the chips are down, who you gonna call?
The chips started dropping even before the tip-off of… Read more »
Luke Sklar comments in a Globe and Mail interview about how General Mills plans to bring back Trix cereal.
to read the full article.
… Read more »
Lessons from March Madness on how to truly engage fans.
By Amber Hudson and Luke Sklar
Madness indeed. It’s as though everyone is losing their minds over the NCAA playoffs.… Read more »
From Old Spice and GM to Marvel and J Crew.
to read the full article from Fast Company.… Read more »
Luke Sklar talks about what the future of Joe Fresh looks like after the departure of its namesake, Joe Mimran.
to read the full article from The Globe… Read more »
At Sklar Wilton + Associates, we are passionate marketers and brand builders. Our consulting services fuse marketing and market research with strategic facilitation and innovation to yield clarity, action and positive ROI for our clients. We help our clients identify their target market, define brand positioning and brand strategy, develop marketing programs, and measure success using the right metrics. We also provide insight on how our clients can better engage their organization and demonstrate leadership through commitment and passion.
At SW+A we believe that by fostering strong connections with our clients we can provide them with better value and more meaningful results. Our long standing relationships with our clients, some more than 20 years, are a testament to the merit of this belief. Our team of dedicated associates is passionate about making SW+A a great company, inside and out. We help each other succeed by leveraging our internal think-tank and “Power of 32″ to achieve mutual success alongside our clients.