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Everything is Marketing – Do You Know When Your Brand Sucks?

Lessons on how successful brands accept their limitations. By Amber Husdon and Luke Sklar mind·ful·ness:  the state of being aware of something. At SW&A we’ve embraced the practice of MindfulnessRead more »

Who You Gonna Call?

Lessons from the Duke Blue Devils on bench strength. By Sarah Liverance  When the chips are down, who you gonna call? The chips started dropping even before the tip-off of… Read more »

Are Trix really for kids in 2015?

Luke Sklar comments in a Globe and Mail interview about how General Mills plans to bring back Trix cereal. Read here to read the full article.  … Read more »

Everything is Marketing – The Magic of March Madness

Lessons from March Madness on how to truly engage fans. By Amber Hudson and Luke Sklar Madness indeed. It’s as though everyone is losing their minds over the NCAA playoffs.… Read more »

The Biggest Business Comebacks of the Past 20 Years

From Old Spice and GM to Marvel and J Crew. Click HERE to read the full article from Fast Company.… Read more »

A Changing of the Guard at Joe Fresh

Luke Sklar talks about what the future of Joe Fresh looks like after the departure of its namesake,  Joe Mimran. Click HERE to read the full article from The Globe… Read more »
At Sklar Wilton + Associates, we are passionate marketers and brand builders. Our consulting services fuse marketing and market research with strategic facilitation and innovation to yield clarity, action and positive ROI for our clients. We help our clients identify their target market, define brand positioning and brand strategy, develop marketing programs, and measure success using the right metrics. We also provide insight on how our clients can better engage their organization and demonstrate leadership through commitment and passion.
At SW+A we believe that by fostering strong connections with our clients we can provide them with better value and more meaningful results. Our long standing relationships with our clients, some more than 20 years, are a testament to the merit of this belief. Our team of dedicated associates is passionate about making SW+A a great company, inside and out. We help each other succeed by leveraging our internal think-tank and “Power of 32″ to achieve mutual success alongside our clients.