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Coke getting a calorie, sweetness revamp in Canada

Luke Sklar discusses the taste preferences of Canadians in response to article by Marina Strauss about new formulation of Coke that will be appearing on shelves. Click HERE to read… Read more »

Behind the Shelf – Shopper Marketing in 2015 – 12 Truths

A blog series on Shopper Marketing. By Cyndi Pyburn At the close of 2014, many retail predictions became a reality. These ‘truths’ foreshadow things to come in 2015 in the… Read more »
Leadership and Synergy Concept Illustration : A number of Swans flying against a deep blue sky background lead by a big dark leader swan

Choice Hotel Wins Company of the Year

Sklar Wilton and Associates would like to Congratulate Choice Hotels for winning Company of the Year.  We are proud to be your partner. Click HERE to read the full article… Read more »

Everything is Marketing – El Capitan as a Metaphor for Marketing

Marketing lessons from the El Capitan climb. By Amber Hudson and Luke Sklar By now you’ve seen the headlines of the First ever free-climb of the El Capitan rock formation… Read more »
A single figure is targeted with a bulls-eye for a head.

Why YourCustomers’ Social Identities Matter

Marketing is changing fast.  And it isn’t just about content.  This HBR article summarizes well, the importance being aware of the Social Identity that is appealing to your target customer.… Read more »

Behind the Shelf – No Excuses Target

A blog series on Shopper Marketing By Cyndi Pyburn The news is out. Target is leaving Canada …. along with its bulldog mascot with its tail between its legs. Target… Read more »
At Sklar Wilton + Associates, we are passionate marketers and brand builders. Our consulting services fuse marketing and market research with strategic facilitation and innovation to yield clarity, action and positive ROI for our clients. We help our clients identify their target market, define brand positioning and brand strategy, develop marketing programs, and measure success using the right metrics. We also provide insight on how our clients can better engage their organization and demonstrate leadership through commitment and passion.
At SW+A we believe that by fostering strong connections with our clients we can provide them with better value and more meaningful results. Our long standing relationships with our clients, some more than 20 years, are a testament to the merit of this belief. Our team of dedicated associates is passionate about making SW+A a great company, inside and out. We help each other succeed by leveraging our internal think-tank and “Power of 32″ to achieve mutual success alongside our clients.