Sklar Wilton & Associates is a Canadian marketing advisory firm specializing in marketing research, marketing strategy and strategic facilitation.
We drive fact-based decisions by fusing consumer insights with business realities.
At SW+A, we believe that ‘Everything is Marketing’. Visit our Blog for marketing lessons inspired by everything A to Z…from awards shows and airlines to zombies and zeitgeist.
Disagree? Try to stump us! Post your ‘Everything isn’t Marketing’ challenge in response to one of our blogs and our team will get to work!
“It’s going to be ugly,” Luke Sklar provides an SW+A point of view to the Globe & Mail on Amazon’s announcement that it will enter the grocery e-commerce market in Canada.
Rather listen than read? Click here to access a podcast of Luke’s conversation with CKNW radio on the same topic.
SW+A is an active and proud supporter of the Leukemia & Lymphoma Society of Canada.
This year, we raised nearly $30,000 in support of the 2013 Light the Night charity walk. Thank you to our fundraising partner Logit and to all of our clients, suppliers, friends and family for your support!
A blog series on Shopper Marketing
By Cyndi Pyburn
In my last blog, I shared some great examples of how successful brands connect with their customers with valuable and entertaining… Read more »
The lesson for marketers is play it safe and you will be forgotten.
By Amber Hudson and Luke Sklar
Our Monday morning company meeting usually starts off with rowdy chatter… Read more »
Our clients and agency partners won FOUR Cassies
last night! Sklar Wilton & Associates is truly honoured to work with all of you and send our hearty congratulations!
#CASSIES15 Grand… Read more »
A look at how the Molson Canadian Beer Fridge made it’s journey to success.
By Jennifer Roberts
Since returning to marketing five years ago after a hiatus, I was struck… Read more »
A blog series on Shopper Marketing.
By Cyndi Pyburn
We hear all the time now that Content Marketing IS King. That creating and sharing high quality original content is one… Read more »
A lesson in owning up to your mistakes and earning back what has been lost.
By Switty in the City.
Nobody could deny it has been an eye-opening year for… Read more »
At Sklar Wilton + Associates, we are passionate marketers and brand builders. Our consulting services fuse marketing and market research with strategic facilitation and innovation to yield clarity, action and positive ROI for our clients. We help our clients identify their target market, define brand positioning and brand strategy, develop marketing programs, and measure success using the right metrics. We also provide insight on how our clients can better engage their organization and demonstrate leadership through commitment and passion.
At SW+A we believe that by fostering strong connections with our clients we can provide them with better value and more meaningful results. Our long standing relationships with our clients, some more than 20 years, are a testament to the merit of this belief. Our team of dedicated associates is passionate about making SW+A a great company, inside and out. We help each other succeed by leveraging our internal think-tank and “Power of 32″ to achieve mutual success alongside our clients.