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Measuring Success 1

The $245,000 price tag for raising an American child, in 5 charts

A great article showing how parents spend on their children and how this has changed over time.
Click HERE… Read more » to read the full article from vox.com
 

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Hermione Granger Drops the ‘F-Bomb’

What is the role of corporations in the quest for gender equality?
By Swhitty in the City
No not that ‘F-bomb’, but perhaps an even more controversial ‘F’ word of… Read more »

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Everything is Marketing – U2′s Recipe for Arrogance Pie

Lessons from U2’s iTunes blunder.
By Amber Hudson and Luke Sklar
Back in September, at the iPhone and Apple Watch launch event, U2 announced they would “gift” their latest album,… Read more »

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Brands We Love – President’s Choice

How a private brand became one of Canada’s most influential.
By Jeanie Hendrie
The mandate of Brands We Love is to expose the unknowns. To celebrate great brands that no… Read more »

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Behind the Shelf – Rewarding Retailers & Brands that Capture Shopper Imagination

A blog series on Shopper Marketing
By Cyndi Pyburn
When Amazon can sell almost anything, deliver it on the same day, and for less money than you can find it… Read more »

Marketing Programs 3

How Skype Uses Storytelling to Be the Most Human of Tech Companies

Adweek writes a great article on what Skype is doing right with its emotionally engaging Content Marketing.
Click HERE… Read more » to read the full article.

At Sklar Wilton + Associates, we are passionate marketers and brand builders. Our consulting services fuse marketing and market research with strategic facilitation and innovation to yield clarity, action and positive ROI for our clients. We help our clients identify their target market, define brand positioning and brand strategy, develop marketing programs, and measure success using the right metrics. We also provide insight on how our clients can better engage their organization and demonstrate leadership through commitment and passion.
At SW+A we believe that by fostering strong connections with our clients we can provide them with better value and more meaningful results. Our long standing relationships with our clients, some more than 20 years, are a testament to the merit of this belief. Our team of dedicated associates is passionate about making SW+A a great company, inside and out. We help each other succeed by leveraging our internal think-tank and “Power of 32″ to achieve mutual success alongside our clients.