Everything is Marketing – You are Not Bigger Than the Rocks
Leadership lessons from the Captain of the Costa Concordia cruise ship.
By Luke Sklar and Amber Hudson
We’re going out on a limb here, publishing what is likely the only… Read more »

We are in the business of helping our clients make better decisions.
We fuse marketing research with strategy and innovation to help bring clarity and action along with great ROI to every business problem.

Did You Know? When you ask a question at SW+A, you never get an answer…you get 32!
Our team believes in the power of diverse thinking. By sharing and collaborating we leverage each other’s unique experience to provide a balanced SW+A point of view.

At SW+A, we strive to inspire our clients; but we often find ourselves inspired by them. In our latest series, Conversations with Marketing Leaders, you’ll be exposed to fresh and forward thinking from a number of Marketing Leaders. Click here to read the latest conversation.

At SW+A happiness is important which is why we feel it is important to give back. SW+A supports the Leukemia & Lymphoma Society of Canada and ‘Light The Night’ a charity walk, to raise awareness and money to help combat leukemia and lymphoma.
To find out more about the Light the Night initiative and how you can help click here.
Leadership lessons from the Captain of the Costa Concordia cruise ship.
By Luke Sklar and Amber Hudson
We’re going out on a limb here, publishing what is likely the only… Read more »
Marketing lessons from beyond the grave.
By Luke Sklar and Amber Hudson
We have dabbled in sex, swearing and religion. That leaves us with… Read more »
By: Jeanie Hendrie
As the holidays come to a close, excess of all varieties gives way to tighter purse strings and new work out regimes. Merchants everywhere are discounting their… Read more »
How can Tebow/FAITH help your business?
By (Guest Writer) Manoj Raheja
My blog colleagues Luke and Amber write this series entitled “Everything is Marketing.” They pick seemingly non related business… Read more »
3 New Year’s resolutions for your brand.
By Luke Sklar and Amber Hudson
Over the past week they’ve beaten us over the head like a rolled up newspaper: New Year’s… Read more »
The Top 12 Lessons from our Blog
By Amber Hudson and Luke Sklar
Shortest Celebrity Marriages of 2011! Top 10 Reasons Lindsay Lohan Couldn’t Stay Out of Jail! Gaga’s Best… Read more »