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Everything is Marketing – U2′s Recipe for Arrogance Pie

Lessons from U2’s iTunes blunder.
By Amber Hudson and Luke Sklar
Back in September, at the iPhone and Apple Watch launch event, U2 announced they would “gift” their latest album,… Read more »


Brands We Love – President’s Choice

By Jeanie Hendrie
The mandate of Brands We Love is to expose the unknowns. To celebrate great brands that no one else is talking about. Recently cracking the top 10… Read more »


Behind the Shelf – Rewarding Retailers & Brands that Capture Shopper Imagination

A blog series on Shopper Marketing
By Cyndi Pyburn
When Amazon can sell almost anything, deliver it on the same day, and for less money than you can find it… Read more »

Marketing Programs 3

How Skype Uses Storytelling to Be the Most Human of Tech Companies

Adweek writes a great article on what Skype is doing right with its emotionally engaging Content Marketing.
Click HERE… Read more » to read the full article.


From Good to Great: Sport Chek, Sheryl Sandberg and the Wall Street Journal

Why Sport Chek is commanding the attention of marketers around the world.
By Jeanie Hendrie
First there was Sheryl Sandberg and then came the Wall Street Journal… Read more ». After two


Everything is Marketing – You Can’t Get Away with Bad Behaviour

Lessons on how to survive public humiliation.
By Amber Hudson and Luke Sklar
We don’t host official witch hunts or employ good ol’ fashioned tar and feathering but boy do… Read more »

At Sklar Wilton + Associates, we are passionate marketers and brand builders. Our consulting services fuse marketing and market research with strategic facilitation and innovation to yield clarity, action and positive ROI for our clients. We help our clients identify their target market, define brand positioning and brand strategy, develop marketing programs, and measure success using the right metrics. We also provide insight on how our clients can better engage their organization and demonstrate leadership through commitment and passion.
At SW+A we believe that by fostering strong connections with our clients we can provide them with better value and more meaningful results. Our long standing relationships with our clients, some more than 20 years, are a testament to the merit of this belief. Our team of dedicated associates is passionate about making SW+A a great company, inside and out. We help each other succeed by leveraging our internal think-tank and “Power of 32″ to achieve mutual success alongside our clients.