Sklar Wilton & Associates is a Canadian marketing advisory firm specializing in marketing research, marketing strategy and strategic facilitation.
We drive fact-based decisions by fusing consumer insights with business realities.
At SW+A, we believe that ‘Everything is Marketing’. Visit our Blog for marketing lessons inspired by everything A to Z…from awards shows and airlines to zombies and zeitgeist.
Disagree? Try to stump us! Post your ‘Everything isn’t Marketing’ challenge in response to one of our blogs and our team will get to work!
“It’s going to be ugly,” Luke Sklar provides an SW+A point of view to the Globe & Mail on Amazon’s announcement that it will enter the grocery e-commerce market in Canada.
Rather listen than read? Click here to access a podcast of Luke’s conversation with CKNW radio on the same topic.
SW+A is an active and proud supporter of the Leukemia & Lymphoma Society of Canada.
This year, we raised nearly $30,000 in support of the 2013 Light the Night charity walk. Thank you to our fundraising partner Logit and to all of our clients, suppliers, friends and family for your support!
Luke Sklar discusses the taste preferences of Canadians in response to article by Marina Strauss
about new formulation of Coke that will be appearing on shelves.
to read… Read more »
A blog series on Shopper Marketing.
By Cyndi Pyburn
At the close of 2014, many retail predictions became a reality. These ‘truths’ foreshadow things to come in 2015 in the… Read more »
Sklar Wilton and Associates would like to Congratulate Choice Hotels for winning Company of the Year. We are proud to be your partner.
to read the full article… Read more »
Marketing lessons from the El Capitan climb.
By Amber Hudson and Luke Sklar
By now you’ve seen the headlines of the First ever free-climb of the El Capitan rock formation… Read more »
Marketing is changing fast. And it isn’t just about content. This HBR article summarizes well, the importance being aware of the Social Identity that is appealing to your target customer.… Read more »
A blog series on Shopper Marketing
By Cyndi Pyburn
The news is out. Target is leaving Canada …. along with its bulldog mascot with its tail between its legs. Target… Read more »
At Sklar Wilton + Associates, we are passionate marketers and brand builders. Our consulting services fuse marketing and market research with strategic facilitation and innovation to yield clarity, action and positive ROI for our clients. We help our clients identify their target market, define brand positioning and brand strategy, develop marketing programs, and measure success using the right metrics. We also provide insight on how our clients can better engage their organization and demonstrate leadership through commitment and passion.
At SW+A we believe that by fostering strong connections with our clients we can provide them with better value and more meaningful results. Our long standing relationships with our clients, some more than 20 years, are a testament to the merit of this belief. Our team of dedicated associates is passionate about making SW+A a great company, inside and out. We help each other succeed by leveraging our internal think-tank and “Power of 32″ to achieve mutual success alongside our clients.