Sklar Wilton & Associates is a Canadian marketing advisory firm specializing in marketing research, marketing strategy and strategic facilitation.
We drive fact-based decisions by fusing consumer insights with business realities.
At SW+A, we believe that ‘Everything is Marketing’. Visit our Blog for marketing lessons inspired by everything A to Z…from awards shows and airlines to zombies and zeitgeist.
Disagree? Try to stump us! Post your ‘Everything isn’t Marketing’ challenge in response to one of our blogs and our team will get to work!
“It’s going to be ugly,” Luke Sklar provides an SW+A point of view to the Globe & Mail on Amazon’s announcement that it will enter the grocery e-commerce market in Canada.
Rather listen than read? Click here to access a podcast of Luke’s conversation with CKNW radio on the same topic.
SW+A is an active and proud supporter of the Leukemia & Lymphoma Society of Canada.
This year, we raised nearly $30,000 in support of the 2013 Light the Night charity walk. Thank you to our fundraising partner Logit and to all of our clients, suppliers, friends and family for your support!
Luke Sklar talks about what Jerry Storch can bring to the table for HBC.
to read the full article from the National Post.… Read more »
The first of Gen X turn 50 next year. Are marketers ready?
to read the full article from MediaPost.… Read more »
What John Tory can teach us about managing expectations.
By Luke Sklar and Amber Hudson
Wait…shhhh….do you hear that? Listen closely….it’s quiet in Toronto. At least at City Hall. Aside… Read more »
Christmas is the UK Super Bowl equivalent for advertising. Check out the best so far with great commentary by Susan Krashinsky @susinsky
to read the full article via… Read more »
Lessons on asking the Big Questions
By Amber Hudson and Luke Sklar
Skim the headlines and you quickly wonder what the hell is going on: you’ve got the internet explosion… Read more »
Facilitation Tips and Tricks.
By Katrina Harpell
You can be the most detail-oriented, organized, structured person on earth, with every minute of a meeting planned out down to the last… Read more »
At Sklar Wilton + Associates, we are passionate marketers and brand builders. Our consulting services fuse marketing and market research with strategic facilitation and innovation to yield clarity, action and positive ROI for our clients. We help our clients identify their target market, define brand positioning and brand strategy, develop marketing programs, and measure success using the right metrics. We also provide insight on how our clients can better engage their organization and demonstrate leadership through commitment and passion.
At SW+A we believe that by fostering strong connections with our clients we can provide them with better value and more meaningful results. Our long standing relationships with our clients, some more than 20 years, are a testament to the merit of this belief. Our team of dedicated associates is passionate about making SW+A a great company, inside and out. We help each other succeed by leveraging our internal think-tank and “Power of 32″ to achieve mutual success alongside our clients.