May, 2015 – Originally posted on the Globe and Mail

“Consumers are demanding effortless convenience in everything, yet they’re very selective about what they’re willing to pay for,” said Luke Sklar, partner at marketing consultancy Sklar Wilton & Associates.

Uber’s low-cost delivery model “could be a decent business, if they actually deliver” and come through with its plans, Mr. Sklar said. “It meets a clear need – and let the market decide.”

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