The Triple CTM framework is an approach to planning – often used with retailers and manufacturers – that encourages development of strategies and tactics that are beneficial for the Consumer, the Customer and the Company. You can see an example of how we us the Triple CTM framework to help in our case study on Starting a Retail Revolution.
We believe in frameworks, not handcuffs. All of our tools are customized to fit our clients’ needs.
Please fill out the following information to download a PDF of the Triple C Framework.