By Annie Pettit Every Monday morning, after weekends full of family, friends, chores, and fun...
“Research is formalized curiosity, it is poking and prying with a purpose.” – Zora Neale Hurston
Insight miner, problem clarifier, passionate meditator, shoe-lover, chocolate fanatic, terrible skier but really trying to learn…
When it comes to her clients, Amber channels her passion and curiosity into helping them understand their business challenges, brand opportunities, and consumer needs. She loves creating actionable marketing strategies that lead to better engagement with consumers and business growth.
Amber is a proud member of the Ten Year+ Tenure Club.
If it involves technology, you can bet that Ashley is involved. Her role as Office Services Coordinator means she keeps many aspects of the company running as smooth as butter. Ashley is our go-to for IT support and troubleshooting, including handling the administration of this very website, our blog, and multiple corporate social media profiles. She’s also involved in our financial administration and various other internal contributions.
But who is Ashley really? She’s our Polkaroo loving, expert knitter who never leaves home without a book, and has a meme for every occasion.
Barb loves to use both sides of her brain as an expert in qualitative and quantitative research, and she wouldn’t dream it any other way. When not dreaming, she manages projects, moderates groups, analyzes complex data, and discovers actionable insights. Her never-ending desire to seek consumer truths allows her to help companies strategize, grow, and evolve.
Research isn’t her only passion however. Barb’s land-based hobbies include kickboxing and traveling. When not on land, you can find her scuba diving with giant mantas, dolphins and – if she can summon the courage – sharks.
As a Director on the Strategic Facilitation practice at Sklar Wilton & Associates, Carol enjoys navigating leadership teams through complex business challenges.
Her background in CPG marketing, branding, and insights allows her to creatively problem solve, hone strategy, and help determine the right action plan for world class brands.
A combination of ‘Sage’ and ‘Explorer’, Carol loves travelling to mystical places in the world where she can meditate and practice Tai Chi.
Charlie’s passion for gardening turned into a hobby rather than a profession. But his passion to “help make things grow” did translate well into a career in marketing, consulting, and insight, and contributed to him being named a Fellow of Canada’s Marketing Research and Intelligence Association.
Whether it’s the growth of the SW&A team or his client’s business, Charlie takes great pride in helping and enabling others to succeed. The best part of his job is working with an exceptionally talented team who collectively add clarity and drive more effective decision making for some of Canada’s best known and most respected brands.
When he’s not “gardening”, Charlie enjoys exploring the world with family and friends on his skis, with his camera, online, and via good old fashioned print.
By definition, Charlie is a proud member of the Ten Year+ Tenure Club!
Although Cyndi’s business card reads Director, it should probably read “Plethora of Insights” because she’s had the pleasure of working with many different clients across many different industries including retail, restaurant, and entertainment. Cyndi has a strong focus on consumer insights and shopper marketing, and loves the variety of business challenges and opportunities offered by working with great clients. She’s a firm believer in life-long learning and, as such, manages the SW&A University, is a dedicated contributor to our blog, and plans our annual off-site team building and personal growth events.
Outside of work, Cyndi loves spending time with her family. She enjoys boot camp, biking, hiking, snowshoeing, skiing, and anything that gets her active in the great outdoors. Often, her standard poodle accompanies the family on treks.
Cyndi is a proud member of the Ten Year+ Tenure Club.
As Director, Office Services, Debbie’s enjoys being able to positively influence the corporate foundation, from facility and operations management, to financials, Human Resources, and diverse other challenging corporate initiatives. Debbie’s personal belief in continual self-enrichment is perfectly aligned with the progressive SW&A culture.
Debbie, originally from Toronto, has also worked extensively in Germany and France and has a long career in bilingual and trilingual environments. Not surprisingly, her passions include international travel, languages, and history.
Debbie is a proud member of the Ten Year+ Tenure Club.
Denis is a Research Management Director and mentor for many of our researchers. He specializes in analyzing quantitative research to tease out important insights and meaningful stories. The more data, the better! Denis is also keenly interested in searching for and evaluating new research techniques and suppliers as part of our New Research Methods Team.
Denis loves to read, hike, and garden. However, his true passion is baseball and he is a long-suffering Blue Jays fan.
Denis is a proud member of the Ten Year+ Tenure Club.
Erin is a Director whose positive energy is fueled by working with smart and friendly people. Drawing from her wealth of experience in marketing strategy, with a specialty in CPG and innovation, Erin leads creative and collaborative approaches to solve thorny business problems with her clients.
Within SW&A, Erin leads the Engagement Team. She is extremely proud to contribute to this special organization that has been named the #1 “Great Place to Work” and #1 “Employee Recommended Workplace” among small companies in Canada.
When she’s not engaged with her clients and colleagues, you’ll usually find Erin somewhere outside enjoying nature with friends and family.
As a Research Management Associate at SW&A, Gloria is a visual thinker, proactive problem solver, and all-around creative collaborator. She also loves diving into qualitative research projects so she can uncover rich insights and deliver visually impactful reports.
Gloria is an enthusiastic blogger for SW&A, combining her passion for food with straight-up marketing lessons. When she’s not indulging in Toronto’s vibrant food scene, Gloria loves spending time with her family, and their precocious basset hound.
As a Director, Jeanie uses her skills in business strategy to arm her clients with the right information to make smart, fact-based decisions. She believes wholeheartedly in the power of data and its ability to add clarity and energy to any business strategy.
Jeanie has worked in a variety of industries including retail, telecommunications, and food and beverage. She has a Bachelor of Commerce and a Master of International Business from Queen’s University. While completing her degrees, Jeanie spent time studying in Hong Kong and Beijing giving her a truly worldwide perspective on effective marketing strategies.
When she’s not knee-deep in strategy, you’ll find Jeanie playing squash and making others laugh (often, at the same time).
Jennifer enjoys the challenges of helping grow brands in today’s highly fragmented and dynamic markets. She loves flexing her strategic, creative, and facilitation skills to work with teams to set the path forward to commercial success.
The only down side is Jennifer has a hard time sitting at a desk for long periods of time. So, if she isn’t jumping out of her seat and grabbing the flip chart pen, you’ll find her skiing, biking, running, or generally cajoling her family to go outside and get active. Her family is thankful she can unwind with a pint once in a while.
As a Partner at SW&A, Jen has a dual focus – growing clients’ businesses as well as growing SW&A by developing its people. A creative problem solver, Jen loves building things and discovering new territories. She enjoys facilitating ‘thorny challenge’ projects and bringing both strategic guidance and designing actionable research to solve those challenges.
A true ‘Explorer’, Jen seeks adventure in the everyday whether it’s biking in the country-side, snowshoeing on the Bruce Trail, or exploring India. While her adventures have taken her around the globe, Jen loves returning to her SW&A home base which is a great place to work.
Jennifer is a proud member of the Ten Year+ Tenure Club.
As Research Director, Jonathan draws on more than 25 years of market research experience. He loves the challenge of turning data into clear and impactful insights for his clients.
Outside of work, Jonathan loves spending time with his family, and plays competitive ball hockey with the regular help of Physio and Massage Therapists.
As a Project Manager, Katrina enjoys the opportunity to hone her creative skills planning, executing, and facilitating work-sessions, as well as exercising her left-brain abilities keeping research projects running smoothly and keeping budgets on track. She sees the continuous opportunities to learn and the amazing people she works with as the two greatest benefits of working at SW&A.
A relocated Nova Scotian, Katrina has called Toronto home for over a decade now. She enjoys spending time with her friends and family, she loves cooking and reading, and she takes every opportunity she can to travel.
Katrina is a proud member of the Ten Year+ Tenure Club.
A problem solver at heart, Laarni comes armed with a background in Consumer Insights with a specialization in quantitative analysis. She is a creative storyteller, dedicated to translating sound and solid research into visually digestible and actionable insights. Laarni’s skill set is shaped by sociological methodologies combined with strategic relationship marketing and research. She has worked in both the non-profit and the corporate market research sectors. Laarni is also a dedicated lifelong student of yoga and loves travelling the local markets around the world.
Laurie has a background in Consumer Insights gained from experience on both the client and supplier sides of the business. As a Director, Laurie supports clients in a range of industries including Telecommunications, Hospitality, Retail, Homebuilding and Packaged Goods. She has developed a love of facilitation in areas such as product innovation, branding, and business strategy.
Laurie also works in the area of associate recruitment, an enviable role as it allows her to meet lots of interesting people and help shape SW&A’s unique culture.
Laurie is a proud member of the Ten Year+ Tenure Club.
As a Director, Libier helps her clients with strategic thinking to grow their business. With several years of experience in the client side complemented with her years at SW&A, she understands the power of actionable insights in driving business growth. She is passionate about creating positive change, especially if they are done with the power of a team.
She loves skiing, biking, Mexican food, and the purring of her cats!
As the founder of Sklar Wilton & Associates, Luke has spent 25 years working to create a place where smart people can come to work and make a real difference in the lives of their clients. His efforts have led to him being inducted into the American Marketing Association’s Marketing Hall of Legends in the Enabler category.
Luke embodies the SW&A mantra of helping others succeed and primarily does so by holding up a mirror to his and his clients’ businesses to get to the guts of the issue. Perhaps described as a workaholic, he might tell you it’s not work at all. Luke brings a personality to the workplace that can’t be overlooked in terms of its impact on the SW&A culture.
In his spare time, which his family says isn’t enough, Luke can be found analyzing trends on traditional media channels (watching TV!).
By definition, Luke is a proud member of the Ten Year+ Tenure Club!
Manoj is a Partner at Sklar Wilton & Associates and recalls that his relationship with the firm was love at first sight! His CPG / Marketing / Insights background combined with a belief that the assist is more important than the goal made him relish the idea of being an Advisor to Marketing leaders. He also loved the idea of continuing to have one foot in the door with iconic brands / top tier companies, and the other in a small firm that believes so passionately in their culture that it is identified as a growth driver.
He skillfully scopes and clarifies problems, listens and engages productively, synthesizes and storytells to move teams forward, always trying to leave businesses, brands, people better than before. Outside of work, Manoj keeps busy travelling with his family, hanging with the dog, and is happy to watch just about any sport under the sun.
Marina is a Research Management Director with a particular strength and interest in advanced analytics. Her statistical toolbox includes regression and correlation analysis, principle components analysis, cluster analyses, correspondence analysis, mixed models, structural equation modeling, and any other statistical tool she can uncover that will best solve the problem.
Prior to joining SW&A, Marina was a leading analyst for the Foundation for Economic and Social Research in Russia and was a Professor at Volgograd State University. She has broad experience in various research fields from public relations to branding.
Marina earned a Ph.D. in History/Political Science from the Russian Academy of Science. She also completed the Marketing Management program at Humber Business School.
When she’s not challenging the mighty statistics beast, you’ll find Marina playing Ultimate Frisbee.
Melanie likes to call SW&A her daily hangout because it feels more like that than a boring work place. Having always been fascinated by people and their behaviour (people watching is a favourite pastime), she is thrilled that she now gets to do that for a living. She loves taking human insights and using them to create transformational programs and plans for her clients. She also loves to turning complexity into simplicity since there’s too much complication and confusion in today’s world.
When she’s not hanging out at SW&A, she’s either running as training for marathons or running after her very active children.
Meredith has worked at SW&A as both a Project Manager and an Office Services Coordinator. Her attention to detail, knack for numbers, and always looking for ways to improve processes have been key to her success.
Meredith is a proud member of the Ten Year+ Tenure Club.
As a Director, Meredith leads the qualitative research practice at Sklar Wilton & Associates. She also moderates, which means she spends lots of time talking to lots of people about lots of interesting topics. In this role, she’s pretty close to fulfilling a childhood ambition of being a talk show host!
Meredith brings a creative, passionate, common-sense approach to her work and an organizational rigor to everything she does. This allows her to expertly uncover great insights for clients and present them in a simple, impactful way. Meredith has had the pleasure of working on many businesses from consumer packaged goods to retail. Meredith also uncovers interesting insights about parenthood as she is busy with her children.
When she’s not moderating or child-rearing, Meredith spends time travelling, drinking wine, and enjoying her fitness routine.
Meredith is a proud member of the Ten Year+ Tenure Club.
As a Director, Mike has a background in many forms of research, from traditional qualitative and quantitative to more targeted approaches like social media, predictive markets, and cultural / semiotic analysis.
Mike is always focused on the challenge of finding the best methodology to solve client challenges. He enjoys turning research into relevant and actionable narratives for his clients. The proof is in the pudding as Mike has 3 times led or been part of a team that won an MRIA Best-In-Class Research Award.
As an enthusiast in all aspects of popular culture, Mike serves as the trivia quizmaster at his local pub and hopes to one day replace Alex Trebek as the host of “Jeopardy!”.
As a Director, Nancy enjoys problem solving and strategizing with her clients, and collaborating with others to help develop creative business opportunities.
Nancy enjoys the outdoors and new travel experiences. Although sometimes a bit accident prone, Nancy is always up for the next adventure.
Nancy is a proud member of the Ten Year+ Tenure Club.
Between skiing and computer programming Patrick enjoys his work at SW&A as an Associate. Through his client support responsibilities and his role as a researcher, his job is to apply his knowledge and understanding of human psychology and behaviour to deliver deep insights into the consumer mindset.
Paul Dalton is a Project Manager at SW&A, but if you ask the Molson team that he supports – they might tell you he’s the CMO (Chief Magician Officer). That’s because Paul often has to pull off some magic to make sure the Molson team is properly supported and able to help their clients succeed.
In his spare time, Paul likes to pull quarters out his daughter’s ear…and when he’s in trouble with the wife – make himself disappear.
Sakshi brings a killer combination of exceptional analytical skills and undying passion for marketing. Although her roots are in the data, her head is always in the creative clouds looking for a unique perspective or a creative solution to a challenging problem. She is an expert in finding the story buried in the data and leveraging those insights to create impactful strategies.
Previously, she was as a systems engineer working to increase trial and awareness of medical diagnostic tools. She built on those technical skills by completing an MBA with a double major in marketing and strategy.
Sakshi is driven by a desire to continuously learn and try new things. She’s already tried archery, paintball, and rock climbing, and next up is skydiving. She also loves to relax with drinks post-work (hopefully beer!) and her interests including kick boxing and dancing so she’ll have lots to pull from during movement breaks!
As a Partner, Sarah is our lead Engagement Champion. She focuses on people development initiatives as well as the financial health and smooth operations of SW&A. Her passion for helping every associate succeed is at the core of her commitment to creating an even more special culture. She balances her internal management of the company with leadership of several client portfolios and our internal research team.
Sarah’s unique journey began when she served as an officer in the US Air Force designing computer systems for next generation surveillance satellites. She put her skills in logic and strategy to good use by following that up with a marketing career at Kraft Foods in the USA and Canada. She has strong family ties in the US but is now a proud Canadian.
Outside the office, Sarah is usually…outside. She loves running, hiking, skiing, paddle boarding, canoeing, and just about anything to do with animals.
Sarah is a proud member of the Ten Year+ Tenure Club.
As a Managing Director, Sarah loves driving strategy and innovation for her clients. Sarah thoroughly enjoys contributing to the growth and evolution of numerous iconic Canadian brands.
Sarah is an artist at heart, a talent that shows in her cooking, entertaining, and photography. She loves to travel, especially when yoga is involved, so be sure to ask about her time in Costa Rica at a yoga retreat! Her other favourite way to spend down time is cuddling with her dog.
Sarah is a proud member of the Ten Year+ Tenure Club.
As an Associate, Sarah helps to arm her client teams with the best information she can to make smart and strategic decisions. She loves problem solving, and enjoys collaborating with others to help uncover business opportunities.
As our in-house expert on Trends, Sarah constantly scours the internet to keep her colleagues and her clients up to speed on everything from the latest and greatest consumer behaviours to what spices are the most popular this year.
Sarah is passionate about travelling, having done an exchange in both Cuba and a semester abroad in Malaysia, and now she’s eager to stamp her passport and embark on another adventure. She also loves reading and scanning Netflix for new movies and TV shows.
Susan Sealey has over 20 years of experience in market research, specializing in both qualitative and quantitative research reporting. Her expertise in creating presentations, incorporating images and animation to conceptually illustrate data has been honed through a variety of projects conducted within the public, broader public, and private sectors. She’s also a wizard with spreadsheets and database software, and is a true taskmaster when it comes to project management.
Susan loves the great outdoors and seeing all this wonderful world has to offer.
Susan is a proud member of the Ten Year+ Tenure Club.
Tasman is a visual communications specialist who covers nearly every aspect of design ranging from print layouts, web designs, photo manipulation, video editing, audio mixing, animation, user interfaces, data visualization, outdoor signage, trade show booths, software packaging, museum catalogues, icon and logo illustration, and most of all, presentation production.
His broad technical skills are complimented by service to nearly every conceivable kind of client, including military signature software, rebranding an entire company after acquisition by a global software company, and producing executive level presentations for the entire Sklar Wilton client roster.
In his spare time, Tasman is a critically acclaimed, internationally exhibited media artist, film buff, ramen slurper, and scone scarfer. Sadly, he is allergic to cats.
As a Project Manager, Tracey uses her problem solving and storytelling skills to support research activities and help clients solves tough business challenges. She is a pro-active team member who is eager to help her colleagues and clients, and who loves learning and applying new concepts. Tracey keeps everyone in the office on their toes with her daily fitness challenges.
In her spare time, she enjoys swimming and running, and is working towards finishing a marathon.