10 Marketing Lessons from Disney
By Amber Hudson and Luke Sklar
I recently went on a Disney Cruise with my husband and 3 year old daughter. I was a bit skeptical about the whole idea what with Disney being all about…ugh…kids and cruises being all crowded and wavy. But I thought what the heck, let’s give it a whirl. One week later and bam! I’m the BIGGEST Disney fan. What the…how did this happen? What’s in Disney’s pixie dust that delivers the magic and joy my family and I experienced every moment on that trip?
10 Marketing Lessons from Mickey and his Crew:
Be a great story teller: create memorable moments that deliver magic
Treat each customer like a VIP (very individual person): retaining this magic in each customer is the goal
Offer surprise and delights: what magic is coming next!
Use emotion as the hook: as Walt himself once put it, Disney speaks “not to children but to the child in each of us.”
Look and listen for brand improvement opportunities: from customers, employees, anyone.
Be consistent: Mickey is Mickey is Mickey, no matter where you go.
Be where your customer is: Disney is in the TV room, on kids’ feet, in the snack cupboard, in school, and as an aside, now in a monthly subscription magazine.
Sweat the details: never underestimate the importance of the little things. Customers WILL comment more on the negative.
Hire the right people: motivated employees who feel they have a purpose vs. a task will show through your brand.
And lastly, always remember your brand is a promise, live up to it.
I can say that all of the above is true for other brands that deliver magic and joy: Sephora, Starbucks, Apple. What other brands make you feel joy? What about your brand, does it need a little pixie dust?
What is the Everything is Marketing blog? We are here to prove that every single issue in life, every person, story or event, has a marketing lesson. And we want you to join in the conversation. So crack those knuckles and weigh in on the discussion, share your thoughts and ideas, agree or disagree. Bring it on; we want to hear from you!