Marketing lessons from the 2013 Oscars. By Amber Hudson and Luke Sklar Now that the...
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Grow Your Brand
You need strategic brand planning to identify who to win with, optimize the customer experience, and build a clear brand purpose and positioning. We can help you with:
- Annual marketing planning
- Brand purpose and positioning using BrandPrint™
- Triple C™ retail planning
- Customer segmentation
- Customer journey mapping and experience optimization
You need to develop clear business and brand goals based on an understanding of where you are today and an aligned view of the future. We can help you:
- Identify market whitespace
- Define brand, product, format, and cross-category portfolios
- Define brand architecture and brand stretch
- Future-proof your portfolio
Maximize Insights ROI
You need a strategic insights partner to help you define and plan the optimum short-term and long-term research priorities. We can help you:
- Translate insights into action
- Develop a forward-looking Annual Learning Agenda using our Research Decision Wheel
- Select the best operating model based on business and talent requirements
- Develop mission, vision and values to elevate and galvanize the insights team
- Scope, design and execute targeted, high ROI market research
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Build Successful Innovation
You need product and service innovations that are aligned to clear business objectives and offer sustainable growth. We can help you:
- Identify innovation platforms
- Develop and evaluate product concepts
- Identify brand paths and build new brands
- Commercialize new products
- Sustain new product success
Shape Corporate Culture
You need to build and sustain a positive corporate culture that maximizes team effectiveness by defining and building purpose, and attracting and retaining better talent. We can help you:
- Define organizational purpose
- Build optimal team structure and maximize team effectiveness
- Identify vision and behaviours of a winning team
- Integrate new leadership
- Run effective team-building workshops, on or offsite
Our collaborative process leverages Strategic Advisory Services and Market Research and Analytics to solve tough business challenges to unlock growth and build stronger brands.
Strategic Advisory Services
With a focus on creating clarity, we are strategic business and marketing advisers for a broad range of B2C and B2B clients from a wide range of industries. Having worked with iconic Canadian companies for more than thirty years, we bring knowledgeable perspectives to business challenges that range from day-to-day marketing tactics to global and long-term strategic initiatives.
Our skilled facilitators design and lead inspiring work sessions that involve key stakeholders in the co-creation of solutions. Our extensive client knowledge positions us well to create focused sessions, clearly and deeply define problems, identify root causes, and develop solutions that galvanize teams and drive action.
We are insight seekers and creators who manage the entire B2B and B2C insights function for a variety of clients and industries. We hone in on problem definition to ensure research is targeted and efficient. We tailor multi-modal methodologies to uniquely suit each challenge, and create high impact reports that provide holistic stories and lead to strategic action.
Our trend experts will help you disrupt before you are disrupted. We make it our business to stay on top of cultural, demographic, political, environmental, and economic trends so we can support our clients in translating these complex systems into actionable business strategies. With a deep understanding of these trends, we help organizations and brands create an aligned view of the future so they can act boldly and with conviction. Our fully customized and thought provoking work sessions push your team out of their comfort zone to generate strategic foresight and paint a holistic picture of the future. With an aligned plan in place, we’ll help you grow your business and future proof it to compete successfully in our rapidly changing world.
Our qualitative research team develops custom online and offline projects that leverage traditional approaches (e.g. focus groups, IDIs, diaries, Supersessions), experiential research (e.g. in store, at home) and newer approaches (e.g., semiotics, social media, online communities, cultural analysis) to meet unique research objectives. Our proprietary tools include QualExpress and Aperture, an image-based approach that integrates photographs and open-ended questions to elicit richer insights.
Our quantitative team leverages a full complement of quantitative tools (e.g., questionnaires, predictive markets) and advanced statistical analyses to generate insights that are clear, actionable, and grounded in research bedrock. Our specialties include segmentation, usage & attitude studies, concept testing, conjoint, and brand & media tracking. Our proprietary tools include QuantExpress and INVESTigate IDEAS, a predictive markets technique using wisdom of the crowd to identify the potential success and failure of concepts and ideas.
Our analytics team makes big data seem small by creating and automating visually impactful online dashboards. Using sophisticated software, we leverage your underused organizational data to test and refine hypotheses, and generate insights. Our specialties include market volume and penetration using HomeScan, Nielsen data, and client databases; market simulations and projections using conjoint and TURF; marketing efficiency tools to facilitate innovation and develop strong KPIs; and tracking dashboards.
Our Creative Analytics Storytelling Solutions make complex ideas seem simple. Using client, syndicated and primary data sources, our visual communications specialists create new ways of presenting information to clients in highly impactful ways. Our specialities include the design of conference and workshop presentation decks, sharable infographics, logo design, presentation makeovers, and video productions that bring research results to life.
Have a Business Challenge?
We apply strategic advisory services and marketing research analytics to solve tough business challenges. Our blog posts, case studies, and tools provide tips, tricks and fresh perspectives to address the challenges of today's marketplace. Read our latest posts for helpful hints on overcoming the business challenges your brand is facing today.