TORONTO – Sklar Wilton & Associates is pleased to announce that they have been named a co-winner of Quirk’s Media’s inaugural Philanthropic Company of the Year award. Presented by the Marketing Research Education Foundation, this award is given to a marketing research company that leads by example in the giving of time and financial resources in relation to the size of their organization. The award will be presented at the Quirk’s Marketing Research and Insight Excellence Awards taking place in New York City on Monday, November 18, 2019.
This award recognizes SW&A’s ongoing mission to help others succeed. For more than fifteen years, they have rallied behind the Leukemia and Lymphoma Society of Canada, helping to raise more than $250, 000 for them which goes towards lifesaving blood cancer research around the world.
Further, in 2019, SW&A launched Headway, a Canada-wide movement to help more companies create workplaces that embrace mental health best practices. The program helps decision-makers, culture leaders, and future business leaders create better, more productive workplaces by helping employees with mental health conditions as well as those who care for them – their managers, coworkers, family, and friends.
Headway launched in May at an event which brought together 500 executives and mental health leaders from companies such as Kantar Canada, Microsoft Canada, PepsiCo North America, and Procter & Gamble. The event was supported by SickNotWeak, Mandell Entertainment Group, Riddoch Communications, PHANTA, Molson Coors, Dig Insights, Morneau Shepell, Sobeys Inc., Canopy Growth, The Four Seasons, and WestJet. The event generated more than 260 pledges to support healthy minds at work and 94% of attendees left inspired to tell colleagues about the importance of mental health in the workplace.
“We’re very grateful to be recognized with this award,” said Sarah Liverance, Partner at Sklar Wilton & Associates. “Our mission has always been to help others succeed. Usually that means helping our clients create more effective marketing strategies but workplace success should also be measured by how a company takes care of its employees. Mental health support in our workplaces makes good business sense and more importantly, it’s the right thing to do. It’s our responsibility as employers.”
SW&A is a brand and retail consultancy that helps Canadian and global Fortune 500 companies unlock growth opportunities and build stronger brands. Leveraging strategic advisory, quantitative, and qualitative research and analytics, Sklar Wilton & Associates works with Canada’s leading consumer and B2B brands across a range of marketing challenges. SW&A was recognized as the number one Employee Recommended Workplace among private small businesses by the Globe and Mail and Morneau Shepell in 2017 and in 2019. SW&A was also named a Great Workplace for Women in 2018, and the Best Workplace in Canada for Small Companies in 2017 by the Great Place To Work® Institute.