By Erin Dunsmuir

Canada Bread kicked off a new digital campaign with this funny 90 second video starring comedian Gerry Dee.

In the campaign, Canada Bread is reminding Canadians that bread is good food – it offers vitamins, minerals, and fibre in a delicious food people love.   The video featuring Mr. Dee will be posted on a new Dempster’s website  and Facebook page, and will run as a pre-roll ad on YouTube. The digital campaign reinforces the message in the current Dempster’s commercial that features a farmer “harvesting” bread slices from trees and points out the nutritional and weight management benefits of Dempster’s Whole Grain bread.

Check out the new Dempster’s website for interesting bread facts.  Did you know a slice of Dempster’s 100% Whole Wheat bread contains as many vitamins and minerals as 2 apples???

Here’s to including Dempster’s bread in our healthy eating habits in 2013!