Marketing lessons from Obama’s Speech at the White House Correspondents’ Dinner.
By Amber Hudson and Luke Sklar
As the world tilts even further off its axis in response to Trump securing the Republican presumptive nomination, President Obama ends his latest chapter in life. At the White House Correspondents’ Dinner over the weekend Obama hilariously (if slightly over-rehearsed) set the tone for his next stage with a speech that landed all the right messages:
I’m edgy: The last time I was this high, I was trying to decide on my major.
I’m current: Kendall Jenner is also here. And we had a chance to meet her backstage — she seems like a very nice young woman. I’m not exactly sure what she does, but I am told that my Twitter mentions are about to go through the roof.
I’m self-aware: Eight years ago, I was a young man, full of idealism and vigor, and look at me now. I am gray and grizzled.
And yeah, I’m just plain cool: And with that, I just have two more words to say – Obama out. (Drops microphone.)
I mean, come on, what President of the United States of America has, or ever will, drop the mic???
Older brands (no age joke intended) need to look on the horizon and see the end is nigh and start planning for the next chapter. Create your agenda – what do you want to be remembered for and how do you want to be thought of next. And do it before some loud buffoon of a brand steals the attention.
Smart, funny, classy, cool…we clearly won’t see that for at least another 4 years. We miss Obama already.