Lessons from impactful introductions in 1963.

By Amber Hudson and Luke Sklar

Now that we are firmly entrenched in 2013, the gyms are emptying, the resolutions are slipping away and we can reflect on what this year really means. Do you know the pundits say the EVEN years are the important ones? (Elections, Olympics, etc.). Perhaps we at SW+A are a bit odd, but the odd years are oh so interesting. Speaking of firmly entrenched…”50-something” Luke declared 50 years ago…1963…was a profound generational year! (Blah blah Mr. Boomer) but perhaps he has a point. Did you know the following were introduced in 1963:

  • Touch tone phones
  • The Beatles release their first album Please Please Me.
  • US Zip codes
  • Colt 45
  • Pink Panther
  • Cap n’ Crunch
  • Mouse Trap (board game)
  • Easy-Bake Oven
  • Chips Ahoy!
  • Ronald McDonald
  • And yes, the Toronto Maple Leafs won the cup this year

…plus let’s not forget history (JFK assassination and MLK’s “I Had a Dream” speech).

They are all still around, but to varying degrees of relevance and appeal (we recently bought Mouse Trap and experienced the hours of set up…does any parent like this game??).  Will be interesting to see what profound changes occur in this lucky ’13 year.

You’ve spent some time reflecting on your brand’s performance last year.  And you’re now planning for the next 1 – 3 years.  But what about the next 50 – does your brand have it in itself to keep going, to keep reinventing itself to stay meaningful and relevant?