TORONTO – June 1, 2017 – Charlie Wilton, Partner at Sklar Wilton & Associates, a leading Canadian research and marketing consultancy, has been named a Fellow of the Marketing Research and Intelligence Association (MRIA).
MRIA Fellowship is the highest honour that MRIA can bestow upon a member. It indicates that not only has the Charlie exceeded the standards and expectations of a CMRP-designated member, but that his accomplishments and contributions include the very highest level of practice which stand as a model for others within the profession. This pinnacle designation is awarded through a rigorous application and review process, culminating in a final approval by the MRIA Board of Directors.
As a Partner at the highly respected firm, Sklar Wilton & Associates (SW&A), Charlie has provided clarity and strategic insight counsel to CEOs and executive leadership teams at some of Canada’s most iconic companies for more than 25 years. A sought-after and proven research and marketing leader and advisor, Charlie solves the highest-level, toughest marketing and strategic challenges for his clients. He facilitates their high-level “thorny challenge” meetings and designs research projects that solve their large and long-term strategic initiatives. And, the strength of these partnerships is clearly illustrated in their client tenure with SW&A, many of which have trusted Charlie and SW&A for more than ten years, a few even twenty years.
Charlie is devoted to mentoring and developing the research and marketing skills of Sklar Wilton associates who have affectionately named him the Yoda of SW&A. His vision and leadership have been the driving force behind many successful educational initiatives including Sklar Wilton University which has been critical to the success of the business. These and other initiatives led to SW&A being named the #1 Best Workplaces in Canada (for Companies under 50 employees) – by the Great Place to Work Institute in 2017.
Charlie has been a member and supporter of the MRIA since 1992 and, for those 25 years, has encouraged his employees to support and engage with the MRIA. As such, numerous employees have completed MRIA educational courses, become CMRPs themselves, presented their research at MRIA conferences, and served on Councils and committees.
Sklar Wilton & Associates helps their clients solve tough marketing challenges by working with them to define the problem and engage the right stakeholders to build the most appropriate solutions. SW&A has worked for more than 30 years with some of Canada’s most iconic brands and, in 2017, was the first place winner of the Best Workplaces in Canada for Small Companies and the Best Workplace for Celebrating Success as recognized by the Great Place To Work® Institute.