By David Paddon, The Canadian Press
Published Monday, January 7, 2019 12:20PM EST
TORONTO — Canada’s largest telecommunications group is getting mixed reviews for its plan to follow the lead of companies like Google and Facebook in collecting massive amounts of information about the activities and preferences of its customers.
Bell Canada began asking its customers in December for permission to track everything they do with their home and mobile phones, internet, television, apps or any other services they get through Bell or its affiliates.
Toronto-based consultant Charlie Wilton, whose firm has advised Bell and Rogers in the past, says there’s “tonnes” of evidence that consumers are increasingly aware of how valuable their personal information can be.
“I mean, in a perfect world, they would give you discounts or they would give you points or things that consumers would more tangibly want, rather than just the elimination of a pain point — which is what they’re offering right now,” Wilton says.
Wilton says a company in Bell’s position also runs the risk that customers will feel betrayed if their information is leaked or the advertising they receive is inappropriate.
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