A Blog Series on Shopper Marketing.
By Cyndi Pyburn
First of all, Happy New Year! The Q4 retail marathon is done for another year. No time to rest on our laurels, here are some key lessons learned from 2013:
PUT THE CUSTOMER FIRST
Retail Therapy is alive and well: Understand the world within which your customers live to impact their everyday and special purchases.
All it takes is a Smile: Hire for attitude, train for skill.
The Customer is Always Right: Build loyal customers even by acknowledging them when they are in the wrong.
MAKE IT EASY
It should be so simple: Plan for time-pressed customers, if not, they will simply move on.
Is the Customer Smarter?: Plan for and exceed expectations by elevating the in-store experience with both digital and experiential elements.
A positive retail experience amid the chaos: Plan with precision.
Guiding Stars: Plan your communication strategy along the path to purchase.
Technology steps up the Shoe Game: Plan to employ technology to gain competitive advantage.
MAKE IT GREAT
A Delightful Experiential Shop: Through inspiration, move the shopping experience from good to great!
The Novelty of Shopping: Through newness, novelty has become the table-stakes for retail success.
The Clever Practice of Engagement: Through creative approaches to loyalty.
The Raging Retail War: Through tailored assortments, winning retailers create brand advocates.
A special thanks to the faithful readers of ‘Behind the Shelf’ blog. We wish you all the very best in 2014.