By Cyndi Pyburn 2016 saw the end of one of Hollywood’s Golden Couples. When Angelina...
“Research is formalized curiosity, it is poking and prying with a purpose.”
Zora Neale Hurston
Insight miner, problem clarifier, beer enthusiast, passionate meditator, shoe-lover, chocolate fanatic, terrible skier but really trying to learn…
When it comes to her clients, Amber channels this type of passion and curiosity into helping them understand their business challenges, brand opportunities and consumer needs.
If it involves technology, you can bet that Ashley is involved. Her role as Office Services Coordinator keeps her busy with a variety of administrative tasks. Ashley can mostly be found doing IT support and troubleshooting, financial administration and event planning as well as the Administration of this very website and multiple Corporate Social Media profiles.
As a Purple Label™ Research Associate at SW&A, Barb is able to exercise her qualitative and quantitative research skills. She uses both sides of her brain and wouldn’t dream it any other way. When not dreaming, she project manages, moderates, analyzes and makes imperative insights. All in an effort to help companies grow and evolve through her keen eye for detail and passion to seek consumer truths.
Research isn’t her only passion however. Barb’s land-based hobbies include kickboxing and traveling. When not on land, you can find Barb scuba diving with giant mantas, dolphins and – if she can summon the courage – sharks.
As a Director on the Strategic Facilitation practice at Sklar, Wilton & Associates, Carol enjoys navigating leadership teams through complex business challenges.
Her background in CPG marketing, branding and insights allow her to creatively problem solve, hone strategy and help determine the right action plan. Her clients include world class brands such as M&Ms, Mars and Tim Horton’s.
A combination of ‘Sage’ and ‘Explorer’, Carol loves travelling to mystical places in the world where she can meditate and practice Tai Chi.
Charlie’s passion for gardening turned into a hobby rather than a profession. But his passion to “help make things grow” did translate well into a career in marketing, consulting and insight, and contributed to him being named a Fellow of Canada’s Marketing Research and Intelligence Association.
Whether it’s the growth of the SW&A team or his client’s business Charlie takes great pride in helping and enabling others to succeed. The best part of his job is working with an exceptionally talented team who collectively add clarity and drive more effective decision making for some of Canada’s best known and most respected brands.
When he’s not “gardening”, Charlie enjoys exploring the world with family and friends on his skis, with his camera, online, and via good old fashioned print.
Chasson is a Director at SW&A and multiple industry award-winner, including two David Ogilvy Awards for Research Excellence (Gold, Research Achievement and Gold, Multicultural). Beginning his career in market research, he quickly discovered an aptitude for understanding numbers, making predictions and developing unique strategies — skills that led directly to a move into strategic planning. Chasson worked at various advertising agencies for nearly a decade as an account/strategic planner before launching his consulting practice to help C-suite and marketing executives develop smart, actionable decisions.
When not busy helping clients address business, strategic and research planning challenges, Chasson can be found directing documentaries that investigate contemporary North American culture and its impact on society.
Although Cyndi’s current business card reads Director – it should probably read “Plethora of Insights” because she’s had the pleasure of working with many different clients across many different industries (including retail, restaurant, and entertainment). Cyndi has a strong focus on consumer insights and shopper marketing, and loves the variety of business challenges and opportunities to help facilitate great thinking with clients. She also gives back to the company by managing SW&A University, with a focus on Digital, writing the blog series ‘Behind the Shelf’ and planning the off-site team building event.
Outside of work, Cyndi enjoys time with her family and can be found in the great outdoors doing a multitude of activities from running and biking, to hiking, snowshoeing and skiing, and religiously walking her Standard Poodle who is 10 going on 3! Her latest ventures are related to travel.
As Director, Office Services, Debbie’s job allows her to positively influence the corporate foundation, from facility and operations management, financials to HR and diverse other challenging corporate initiatives. Debbie’s personal belief in continual self-enrichment is perfectly aligned with the progressive SW&A culture.
Debbie, originally from Toronto, has also worked extensively in Germany and France and has a long career in bilingual and trilingual environments. Not surprisingly, her passions include international travel, languages and history.
Denis, a key member of SW&A’s in-house research team (Purple Label™), enjoys finding insights and meaningful stories in the vast amounts of consumer data he analyzes.
In addition, Denis takes a strong interest in searching for and evaluating new research techniques and suppliers as part of the SW&A New Research Methods Team.
Denis loves to read, hike and garden, however his passion is baseball and is a long suffering Blue Jays fan.
Erin’s positive energy is fueled by working with smart and friendly people. She believes wholeheartedly in teamwork and that “the whole is greater than the sum of its parts”. As a Director at SW&A, she leads collaborative approaches to solve thorny business problems. Her personal contributions draw from a wealth of experience in marketing and strategy, with a specialty in CPG marketing and innovation. She has the pleasure of leading the Engagement Team at SW&A and is proud to be part of an organization that has been nationally certified as a “Great Place to Work”.
As a Research Management Associate at SW&A, Gloria is a visual thinker, proactive problem solver and all-around creative collaborator.
Gloria also works with the Purple Label Qualitative Research Team to uncover rich insights and deliver visually impactful reports.
Gloria is an enthusiastic blogger for SW&A, combining her passion for food with straight-up marketing lessons. When she’s not indulging in Toronto’s vibrant food scene, Gloria loves spending time with her husband, daughter, and their precocious basset hound.
As a Director, Jeanie arms her clients with the right information to make smart, fact-based decisions. She believes strongly in the power of data and its ability to add clarity and energy to any business problem.
Jeanie joined Sklar Wilton in 2010 and has worked across a variety of industries including retail, telecommunications and food and beverage. Prior to this, she received a Master of International Business from Queen’s University where she spent time studying in Hong Kong and Beijing.
As a Director on the Molson Coors business, working primarily on Molson Canadian Jennifer enjoys the challenges of helping grow a mature brand in a highly fragmented and dynamic market. This client affords her the opportunity to flex her strategic, insights and facilitation skills with a group of highly creative and smart individuals – and in a category she personally loves… Beer! The only down side is Jennifer has a hard time sitting for long periods of time, so if she isn’t grabbing the flip chart pen you will find her skiing, biking, running, or generally cajoling one of her three family members to come outside with her. They are thankful she has a dog.
As a Partner at SW&A, Jen has a dual focus – growing client businesses as well as growing SW&A by developing its people. A creative problem solver, Jen loves building things and discovering new territories. She enjoys facilitating ‘thorny challenge’ meetings and designing research to solve those challenges.
A true ‘Explorer’, Jen seeks adventure in the everyday – whether its biking in the country-side, snowshoeing on the Bruce Trail or exploring India. While her adventures have taken her around the globe, Jen truly believes her home-base of SW&A is a great place to work.
Jonathan Mosel enjoys being part of the Purple Label™ team at SW&A. In his role as Research Director, Jonathan draws on 25 years of market research experience to help clients answer their strategic business questions.
Outside of work, Jonathan loves playing competitive ball hockey, despite the fact that Physiotherapists and Massage Therapists consider him a very loyal customer. However Jonathan has no immediate plans to retire from a sport that has recently taken him to tournaments in Las Vegas, Europe and the Carribbean.
As a Project Manager, Katrina enjoys the opportunity to hone her creative skills planning, executing and facilitating work-sessions, as well as exercising her left-brain abilities keeping research projects running smoothly and keeping budgets on track. She sees the continuous opportunities to learn and the amazing people she works with as the two greatest benefits of working at SW&A.
A relocated Nova Scotian, Katrina has called Toronto her permanent home since 2000. She takes every opportunity she can to travel, enjoys cooking, is an avid reader, and spends much of her free time with friends and family.
Laurie came to SW&A in 2005 with a background in Consumer Insights gained from experience on the client and supplier sides of the business.
At SW&A, Laurie supports clients in a range of industries including Telecommunications, Hospitality, Retail, Homebuilding and Packaged Goods. In her role, she has used a range of decision making tools to help clients and in recent years, has developed a real love of facilitation in areas such as product innovation, brand & business strategy.
Laurie also works in the area of Associate recruitment. This is an enviable role; it allows her to meet lots of interesting people and to help shape SW&A’s unique culture.
As a Director, Libier has been helping her clients with strategic thinking to grow their business. With several years of experience in the client side complemented with her years at SW&A, she understands the power of actionable insights in driving business growth. She is passionate about making things happen, especially if they are done with the power of a team. She loves skiing, biking, Mexican food and the purring of her three cats!
As the founder of SW&A, Luke has spent 25 years working to create a place, where smart people can come to work and make a real difference in the lives of their clients. His efforts have led to him being inducted into the American Marketing Association’s Marketing Hall of Legends in the Enabler category.
Luke embodies the SW&A mantra of helping others succeed and primarily does so by holding up a mirror to his and his clients business’ to get to the guts of the issue. Perhaps described as a workaholic, he might tell you it’s not work at all. Luke brings a personality to the workplace that can’t be overlooked in terms of its impact on the SW&A culture.
In his spare time, which his wife says isn’t enough, Luke can be seen watching Girls and John Oliver thanks to his wife and 3 lovely daughters.
As a Partner at SW&A Manoj likes to complain about how tough life can be talking about beer and donuts all day long. Life could only get worse if he somehow landed a Vegas hotel as his next client (oh how awful his life would be!). Somehow…someway he manages to find the fun of these categories and works hard to be a synthesizer, clarifier, and energizer in this data obese, 24/7, make-a-decision-yesterday world. He is proud to be a nurturer and grower of talent at SW&A and is equally thankful of what each Associate can teach him. Growing people, teams, and brands is the name of his game.
Along with his nonstop attempts to inject creative writing into his day to day job, Manoj enjoys travelling with his Wife, laughing with his nephews and nieces, sneaking off to see his mistresses the Toronto Raptors and Ottawa Senators, and wondering who could possibly have it tougher than him.
Marina’s expertise includes both qualitative and quantitative research techniques, with broad experience in various research fields from public relations to branding in various industries.
Marina’s particular strength and interest are in advanced analytics. Her statistical toolbox includes regression and correlation analysis, PCA, cluster analyses, correspondence analysis, mixed models, structural equation modeling, etc.
Prior for joining SW&A, Marina worked at Research Strategy Group (Toronto), a full-service market research company, and before that was a leading analyst for the Foundation for Economic and Social Research (Russia) and teaching at Volgograd State University.
Marina earned a Ph.D. in History/Political Science in 2004 (Russian Academy of Science). In 2007, Marina completed the Marketing Management program at Humber Business School.
Melanie is thrilled to call SW&A her daily hangout, because it feels more like that than a stuffy corporate office. Working with Mars Food and Confectionary is the perfect fit for her as they combine her passion and curiosity for uncovering and transforming human insights into impact, and her passion for food, especially chocolate! To help balance out this love of food, Melanie keeps busy running and spinning and is always planning her next race with the NY marathon being the next on the list. Incidentally she’s also one of the most popular people at SW&A, thanks to the Mars Chocolate team who provide her free samples!
For over 12 years Meredith and her big hair have worked at SW&A as both a Project Manager & Office Services Coordinator. She could easily be a Georgia-peach, loves a strong martini, brunch, strolls on the boardwalk, boot camp and aspires to replace that Italian Queen as Mrs. Clooney one day…and of course, world peace.
Meredith leads the qualitative research practice at Sklar Wilton & Associates. She also moderates, which means she spends a lot of time talking to lots of people on a wide variety of interesting topics. In this role, she’s pretty close to fulfilling a childhood ambition of being a talk show host! Meredith brings a creative, passionate, common-sense approach to her work and an organizational rigor to everything she does. This allows her to expertly uncover great insights for clients and present them in a simple, impactful way. A longtime SW&Aer (15 years!), Meredith has had the pleasure of working on many businesses from consumer packaged goods to retail. Meredith also uncovers interesting insights about parenthood as she is busy with her 2 children. If not moderating or child-rearing, Meredith spends time travelling, drinking wine and enjoying her fitness routine.
As a Director, Mike has a background in all forms of research, ranging from traditional qualitative and quantitative to emerging approaches like social media, predictive markets and cultural / semiotic analysis. Mike is always focused on the challenge of finding the best methodology to solve client challenges. He enjoys turning research into a relevant narrative that clients can act upon. Mike joined Sklar Wilton in 2016. Prior to joining the team, Mike worked at Youthography and Fresh Squeezed Ideas where he contributed to the winning of 3 MRIA Best-In-Class Research Awards. As an enthusiast in all aspects of popular culture, Mike serves as the trivia quizmaster at his local pub and hopes to one day replace Alex Trebek as the host of “Jeopardy!”.
As a Director, Nancy focuses on problem solving and enjoys collaborating with others to help develop business opportunities. She thoroughly enjoys being part of the Mars Pet care team.
Nancy joined SW&A in 2007 after working extensively in Marketing and Sales. Nancy enjoys the outdoors and new travel experiences. Although sometimes a bit accident prone, Nancy is always up for the next adventure.
Between skiing and computer programming Patrick enjoys his work at SW&A as a Research Associate. Through his client support responsibilities and his role as a researcher, his job is to apply his knowledge and understanding of human psychology and behaviour to deliver deep insights into the consumer mindset.
Paul Dalton is a Project Manager at SW&A, but if you ask the Molson team that he supports – they might tell you he’s the CMO (Chief Magician Officer). That’s because Paul often has to pull off some magic to make sure the Molson team is properly supported and able to help their clients succeed.
In his spare time, Paul likes to pull quarters out his daughter’s ear…and when he’s in trouble with the wife – make himself disappear.
Sakshi brings a killer combination of exceptional analytical skills and undying passion for marketing. Although her roots are in the data, her head is always in the creative clouds looking for a unique perspective or a creative solution to a challenging problem. She is an expert in finding the story buried in the data and leveraging those insights to create impactful strategies. Previously she worked as a systems engineer at Infosys and just completed her MBA with a double major in marketing and strategy which included an internship as an assistant brand manager. She is driven by a desire to learn continuously and try new things as is illustrated in what she’s tried in the past few months including archery, paintball and rock climbing. Next up is skydiving. She also loves to relax with drinks post-work (hopefully beer!) and her interests including kick boxing and dancing so she’ll have lots to offer during movement breaks!
As a Partner, Sarah is our lead Engagement Champion focused on people development initiatives as well as the financial health and smooth operations of SW&A. Her passion for helping each one of us succeed is at the core of her commitment to creating an even more special culture. She balances her internal management of the company with leadership of several client portfolios and our internal research team.
Sarah started her marketing career with Kraft Foods in the US and Canada. Prior to that, she was an officer in the US Air Force designing computer systems for next generation surveillance satellites. She has strong family ties in the US but is a proud to be a Canadian.
Outside the office, Sarah is usually…outside. She loves running, hiking, skiing, paddle boarding, canoeing, and just about anything to do with animals.
As a Managing Director, Sarah loves spending her time driving strategy and innovation for her clients. Working with Molson Coors Canada she’s had the opportunity to build great new brands. Sarah has been with SW&A for 10 years after working in marketing for great Canadian brands such as the Hudson’s Bay Company and the LCBO. In her spare time, she loves being artistic through decorating, cooking, entertaining and photography. Travel is a passion of hers, especially when yoga is involved – ask Sarah about her time in Costa Rica at a yoga retreat! Her other favourite way to spend down time is cuddling with her dog Winston.
As an Associate, Sarah supports her client teams and helps to arm them right information to make smart and strategic decisions. She loves problem solving and enjoys collaborating with others to help uncover business opportunities.
As our in-house expert on Trends, Sarah is constantly scouring the internet to keep us up to speed on everything from the latest and greatest consumer behaviours to what spices are the most popular this year.
Sarah joined Sklar Wilton & Associates in 2013 after completing a B.Comm (Co-op) Degree in her home town of St. John’s, Newfoundland and working with BlackBerry Inc. in Ottawa for 3 years. She is passionate about travelling, having done an exchange in both Cuba and a semester abroad in Malaysia. She’s just waiting to stamp her passport on another adventure. She also loves reading and scanning Netflix for new movies & TV shows.
Susan Sealey joined Sklar Wilton five years ago. She has over 20 years of experience in market research, specializing in both qualitative and quantitative research reporting. Susan’s expertise in creating presentations, incorporating images and animation to conceptually illustrate data has been honed through various projects within the public, broader public and private sectors.
Susan has advanced MS Office skills in addition to demonstrated project management skills as well as database creation and management skills. Susan is a member of the Market Research Intelligence Association (MRIA).
SW&A has a great working environment with the diversity of interesting and truly talented people!
Tasman Richardson comes to SW&A from the lonesome, shifty world of freelance graphic design where for 5 years he serviced businesses that did everything from electronic signatures for the military to European commercial real-estate. Prior to being a jack of all design trades to those that shall not be named, Tasman worked in a paradise called DWL and produced everything from three dimensional weather proofed signs to high-tech software packaging. This charmed existence ended after 6 years when DWL was acquired by IBM. He served his new masters for 3 years and then decided to make a run of it on his own. Which brings us back to freelance, and finally, his new home at SW&A where he is pleased to fill the role of Corporate Storyteller (a.k.a. presentation specialist and general graphic go to person). He shares this responsibility with the other exceptionally talented resident Corporate Storyteller at SW&A. Outside of work Tasman is a video artist, globe trotter, film snob, and martial arts enthusiast.
As a Project Coordinator for SW&A, Tracey utilizes her organization and problem-solving skills to support the client teams. She is a pro-active team member who is eager to help where possible, and who loves learning and applying new concepts. In her spare time, Tracey enjoys swimming and running, and is working towards finishing a marathon.