Tag Archives: The Gap
Everything is Marketing – The Hutzler Banana Slicer
Lessons on what to do if your brand is hijacked
By Amber Hudson and Luke Sklar
The Hutzler 571 Banana Slicer: an obscure little kitchen utensil that arguably does not… Read more »
Amber Hudson | 2 Comments 
Posted in Blog, Brand Positioning, Brand Strategy, Resource Centre
Tagged Amazon.com, Beyonce, brand hijacking, Cristal, Jay-Z, The Gap
Everything is Marketing – Yup, You’re not Cool.
Lessons on how you can grow a brand, even if you’re not cool.
By Amber Hudson and Luke Sklar
Coachella is an annual 3 day music and arts festival. It… Read more »
Amber Hudson | 1 Comment Posted in Blog, Brand Positioning, Brand Strategy, Resource Centre
Tagged Apple, Audi, BodyGlove, Bose, Coachella, Cool, Harley Davidson, Iconography, Lululemon, MySpace, Starbucks, The Gap, Tommy Hilfiger, Trends
Everything is Marketing – It’s Tebow Time!
Lessons from a failing quarterback on how to differentiate your brand.
By Luke Sklar and Amber Hudson
Have you heard of Tim Tebow, quarterback of the Denver Broncos? If you… Read more »
Luke Sklar | 8 Comments Posted in Blog, Brand Positioning, Brand Strategy, Resource Centre
Tagged consumer, differentiation, Football, NFL, NyQuill, Tebowing, The Gap, Tim Tebow