Tag Archives: Passion
Everything is Marketing – Excuse Me…There’s Egg on Our Face
10 more marketing lessons from Justin Bieber. Really.
By Amber Hudson and Luke Sklar
Back in February Luke and I wrote a post about Justin Bieber… Read more » in which we predicted
Amber Hudson | 3 Comments 
Posted in Blog, Brand Positioning, Brand Strategy, Resource Centre
Tagged Justin Bieber, Passion, Product, Success, Talent, Work Ethic
Everything is Marketing – Music is a Metaphor
Lessons from the music industry on how to create passion.
By Luke Sklar and Amber Hudson
There are few industries that evoke the same emotion, passion, desire as music. Okay,… Read more »
Amber Hudson | 6 Comments Posted in Blog, Brand Positioning, Brand Strategy
Tagged Consumer Need, Emotion, Innovation, Market Fragmentation, Music, Passion
Everything is Marketing – The Democratization of Fame
Lessons on building a brand with passion and purpose.
By Luke Sklar and Amber Hudson
Two words: Rebecca Black.
If you need a refresher here’s a link to her video… Read more »
Amber Hudson | 1 Comment Posted in Blog, Brand Strategy, Resource Centre
Tagged Elevate the Category, Great Brands, Internet, Longevity, Meme, Passion, Rebecca Black