Targeting
The Balancing Point
An interesting lens on how to truly achieve shopper loyalty.
Click HERE … Read more »to read the full article from The Hub, published February 2011.
Brand Strategy | Resource Centre | Targeting
Tagged Shopper Needs, Targeting, The Hub
Average family debt hits $100,000
Despite the recession being “over”, the average debt levels of Canadian families is still on the rise.
Click HERE… Read more » to read the full article from The Globe and Mail published
10 Key Elements of a Persuasive Presentation
An excellent guide to follow….whether you are writing a Blog or preparing a presentation.
Click HERE… Read more » to read the full article from Little Things Matter, published February 15, 2011
Everything is Marketing – Christina Aguilera, Only in America
By Luke Sklar and Amber Hudson
Welcome to the Everything is Marketing blog. We are here to prove that every single issue in life, every person, story or event, has… Read more »
Blog | Resource Centre | Targeting
Tagged National Anthem, Super Bowl, Targeting
In a Graying Population, Business Opportunity
Shouldn’t we all have an empathy system?
Click HERE… Read more » to read the full article from the NY Times published February 5, 2011
Everything is Marketing – The Mayans Predicted Justin Bieber
By Luke Sklar and Amber Hudson
Welcome to the Everything is Marketing blog. We are here to prove that every single issue in life, every person, story or event, has… Read more »
Blog | Brand Positioning | Brand Strategy | Measuring Success | Resource Centre | Targeting
Tagged Brand, Branding, Competition, Justin Bieber, Lessons, Life-cycle, Strategy, Success, Teens, Tweens
“Re” Thinking the Power of Words
By Roxanne Pearce
Sometimes looking at the labels we apply to tasks and activities can suggest a new approach that could improve our results.
A few weeks ago I met… Read more »
Blog | Brand Strategy | Engaging the Organization | Resource Centre | Targeting
Tagged Behaviour, Inspiration, Inspire, Power, Thinking, Words
Addressing ‘Channel Promiscuity’
In todays increasingly complex world, this excellent article outlines well that that the pie of media consumption is both growing and getting increasingly complex.
Click HERE… Read more » to read the full