Targeting
Pinterest’s Secret Sauce: Cognitive load
An interesting article regarding the evolution of social media, but importantly a really good assessment of the insights which are driving this. The notion of “cognitive load” can be applied to… Read more »
Engage: Moms – A Guide to Pinterest and Moms
Here is the latest “darling” among the social media tools.
Click HERE to read the full article from MediaPost.
Tell a STORY to Ace* Your Next Job Interview (*or at least sweat a little less)
By Kerry Roberts
When I was in the throes of the competitive recruiting days at the end of University, I created a spreadsheet to help me prepare for interviews (yes,… Read more »
Engage:Teen – Is There a Better Multi-Tasker than the Teenager?
Teens multitask like none other. The good news is that this means as a marketer, you don’t have to hit all platforms.
Click HERE to read the… Read more »
Food Trucks: Did the Dragon’s Get it Wrong?
By Gloria Hong
While watching a recent episode of CBC’s “Dragon’s Den”, I was delightfully surprised to see local business owner Zane Caplansky of Read more »
Engage: GenY – Trends for 2012
Millennials are taking Tablets mainstream and forcing a change to the music business model…bands to make money on concerts and not songs given downloading proliferation.
Click HERE… Read more »
Generation Sell
An interesting and informative look into the youth cultures of the past and present. Millennials and Beatniks and Hippies, Oh My!
Click HERE to read the full post… Read more »
The Women of Tomorrow
This is a great resource from Nielsen to understand the incredible impact that women will have on social, political and economic conditions. Best practices for marketing to women are included.… Read more »
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