Targeting
The Secret Menu
Making you feel like a loyal insider, one “Animal Style with Extra Pickle” burger at a time.
By Gloria Hong
I will be the first to admit that I am… Read more »
Blog | Marketing Programs | Resource Centre | Targeting
Tagged Food, Foodie, Menu, Restaurants, Starbucks
Engage: Boomers – Boom or Bust: Which One Are You?
A subtle cut of the Boomers indicates a group of younger ‘bust’ boomers who operate more like Gen X in terms of attitudes.
Click HERE… Read more » to read the full article
Fulfilling Generation Next
Research done by the Center for Culinary Development provides insights on marketing to Millennials.
Click HERE… Read more » to read the full article from QSR.
When Food isn’t Food – It’s an Experience
By Gloria Hong
It’s wasn’t long ago when no one had even heard of molecular gastronomy. By now we’ve all seen some liquid nitrogen ice cream being whipped up on… Read more »
Blog | Brand Positioning | Resource Centre | Targeting
Tagged Aliena, Food Trends, Foodie, Molecular Gastronomy, Scientific Cookery
Ladies….Start Your Wallets (Lessons from Neiman Marcus)
By Kerry Roberts
Do you ever catch yourself in a moment of complete insanity and stop to reflect? I work from home so I am constantly toggling between work and… Read more »
Blog | Marketing Programs | Resource Centre | Targeting
Tagged Call to Action, Competition, E-Blast, Flash Deals, Neiman Marcus, Online Shopping
Pinterest’s Secret Sauce: Cognitive load
An interesting article regarding the evolution of social media, but importantly a really good assessment of the insights which are driving this. The notion of “cognitive load” can be applied to… Read more »
Tagged Cognitive Load, Pinterest, Social Media
Engage: Moms – A Guide to Pinterest and Moms
Here is the latest “darling” among the social media tools.
Click HERE… Read more » to read the full article from MediaPost.
Tell a STORY to Ace* Your Next Job Interview (*or at least sweat a little less)
By Kerry Roberts
When I was in the throes of the competitive recruiting days at the end of University, I created a spreadsheet to help me prepare for interviews (yes,… Read more »
Blog | Resource Centre | Targeting
Tagged Job Interview, Recruiting, Tips and Tricks