Resource Centre
Shake Hands With the Devil
Giving people what they want, all gain and no pain
by Tasman Richardson
Ask most people what they think of Apple and you’ll get a massive cult-like love response. You’ll… Read more »
Everything is Marketing – Linspiration Rising Up From The Linsanity
Lessons from Jeremy Lin on how to build an inspirational brand.
By Luke Sklar and Amber Hudson
First there was Tebowing… Read more ». Then came Linning. From religion to ethnicity, the
Blog | Brand Positioning | Brand Strategy
Tagged Ben & Jerry's, Inspire, Jargon, Jeremy Lin, Linning, Meme, NBA, New York Knicks, Tebow
Web Analytics for Dummies: Part II
A Crash Course in Google Analytics
By: Jeanie Hendrie
A month has passed since the inaugural issue of Web Analytics for Dummies – I trust this has given you enough… Read more »
Blog | Measuring Success | Resource Centre
Tagged Analytics, Blogging, Google Analytics, Measuring Success, Online Strategy, Reporting
Chevy Sonic Campaign Proves Everything….And That’s About It
Did you notice the brilliant campaign by Chevrolet to pitch Sonic to Millennials? Or maybe not so brilliant?
Click HERE… Read more » to read the full article from Media Post
Marketing Programs | Resource Centre
Tagged Chevrolet, OK G, Social Media, Sonic, Viral Video
Engage: Moms – Top 5 Trends Emerging For Today’s Digital Families
The latest bleeding edge tech and social toys…which will be the next big thing?
Click HERE… Read more » to read the full article from Media Post.
Everything is Marketing – Leg-Bombing Your Way to Share of Mind
Lessons on how to build meaningful share of mind.
By Luke Sklar and Amber Hudson
We’d like to think of ourselves as meme-ologists. We’ve covered many after all: Tebowing… Read more »,
Blog | Brand Positioning | Brand Strategy
Tagged Angelina Jolie, Angie's Right Leg, brands, Cats, JLo, Meme, Oscars, Publicity, Rebecca Black, Share of Mind, Tebowing
When Food isn’t Food – It’s an Experience
By Gloria Hong
It’s wasn’t long ago when no one had even heard of molecular gastronomy. By now we’ve all seen some liquid nitrogen ice cream being whipped up on… Read more »
Blog | Brand Positioning | Resource Centre | Targeting
Tagged Aliena, Food Trends, Foodie, Molecular Gastronomy, Scientific Cookery
Why the 1st Follower is just as important as the Leader
The importance of Valuing “Followership” in your organization.
By Manoj Raheja
Leadership is a word that gets tossed around so matter of fact, and is littered on everyone’s personal developmental… Read more »
Blog | Engaging the Organization | Resource Centre
Tagged Courageous Leadership, Followership, Leadership