Resource Centre
Who would be a better Market Researcher: Einstein or Michelangelo?
3 steps to becoming a Market Research Artist; making beautiful fact based decisions.
By Manoj Raheja
Let’s forgo the suspense. The answer is a mix of both.
The Scientific mentality… Read more »
Blog | Measuring Success | Resource Centre
Tagged Art, Art of Research, Art over Science, Market Research Artist, Research Artist, Research Imperfection
What Shoppers Want
Anybody think that shopping is boring? Here’s another slant on why just satisfying shoppers is not enough.
Click HERE … Read more »to read the full article from The Hub, published March 2011.
Brand Strategy | Resource Centre | Targeting
Tagged Appreciation, Retail, ROI, Shopper Behavior
Promoted Tweets Pleasing Moms?
The new beta test for Promoted Tweets is very important for us to understand as marketers. This Mediapost article outlines it well.
Click HERE… Read more » to read the full article from
Marketing Programs | Resource Centre | Targeting
Tagged Marketing Programs, Moms, Targeting, Twitter
A Day Made of Glass….Made Possible by Corning
Sometimes showing a vision of the future helps us to actually create it. Other times, it helps the positioning of a Brand such a Corning. Which do you think this… Read more »
Brand Positioning | Resource Centre
Tagged Corning, Future Trends, Glass
Light-heartedness has a place in Marketing…..Thank you Swiss Chalet
By Jennifer Smith
Remember the Fireplace channel? Recently Swiss Chalet did one better and launched a Rotisserie Chicken Channel (Rogers 208). In addition to the yummy visual of crackling chickens… Read more »
Blog | Marketing Programs | Resource Centre
Tagged Chicken, Ideas, Rotisserie Channel, Swiss Chalet
Everything is Marketing – Know When to Kill the Dog
By Amber Hudson and Luke Sklar
Welcome to the Everything is Marketing blog. We are here to prove that every single issue in life, every person, story or event, has… Read more »
Blog | Brand Strategy | Measuring Success | Resource Centre
Tagged Guitar Hero
Watch Out Men, Here We Come!
The other day my husband and I were cleaning up after a weekend breakfast and somehow got to talking about the division of responsibilities in the house (yes, I was… Read more »
Blog | Resource Centre | Targeting
Tagged Balance, Evolution, Targeting, Women
From Games to Goods
By Patrick O’Kell
In a world where advertising messages are being delivered to the consumer en mass, how do you get your message across? With consumers becoming increasingly savvy at… Read more »
Blog | Marketing Programs | Resource Centre
Tagged Programs, Social Gaming, Technology