Resource Centre
My Week at Private Equity Boot Camp
Is your brand owned by a private equity company? Well you better know the rules of the game.
Click HERE… Read more » to read the full article from Businessweek.
Brand Strategy | Resource Centre
Tagged Brand, Brand Equity, Brand Positioning
‘Can I Help You?’ Three Ways The Japanese Do Customer Service Better
Lesson’s Learned from the Japanese when it comes to great retailing…customer service.
Click HERE… Read more » to read the full article from Forbes.
Brand Positioning | Resource Centre
Tagged Customer Service, Retail
A Humbled Gap Tries a Fresh Coat of Pep
Can an iconic brand turn around? We hope so.
Click HERE… Read more » to read the full article from the New York Times.
Brand Positioning | Brand Strategy | Resource Centre
Tagged Gap
O.K., Google, Take a Deep Breath
Think Google is only a perks and glamour job? We know otherwise and we respect them even more for it.
Click HERE… Read more » to read the full article from the New
Engaging the Organization | Resource Centre
Tagged Google
The Secret Menu
Making you feel like a loyal insider, one “Animal Style with Extra Pickle” burger at a time.
By Gloria Hong
I will be the first to admit that I am… Read more »
Blog | Marketing Programs | Resource Centre | Targeting
Tagged Food, Foodie, Menu, Restaurants, Starbucks
Behind the Shelf – The ‘User’ versus The ‘Chooser’
A blog series on Shopper Marketing
By Cyndi Pyburn
The potential of shopper marketing is rooted in its focus on gathering insights about consumers when they are in the shopping… Read more »
How to Leverage a Movement
A book to consider if your brand has a higher order purpose than rational product benefits.
Click HERE… Read more » to read the full Q&A from the Financial Post.
Brand Positioning | Brand Strategy | Resource Centre
Tagged Book Review, Branding, Higer Order, Scott Goodson
Everything is Marketing – Yup, You’re not Cool.
Lessons on how you can grow a brand, even if you’re not cool.
By Amber Hudson and Luke Sklar
Coachella is an annual 3 day music and arts festival. It… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Apple, Audi, BodyGlove, Bose, Coachella, Cool, Harley Davidson, Iconography, Lululemon, MySpace, Starbucks, The Gap, Tommy Hilfiger, Trends