Resource Centre
Engage: Moms – Moms and the Zero Moment of Truth
“Shopper Marketing” is a term on the minds of marketers today. This article speaks of the newer Trend…pre-shop marketing. An interesting read.
Click HERE… Read more » to read the full blog from
Marketing Programs | Resource Centre
Tagged Moms, Pre-Shop, Retail, Shopper Marketing, Trends
SW+A Speaker Series: Conversations with Marketing Leaders
9 Tips for how Marketers can better work with Agencies
A Conversation with Richard Burjaw on how average marketers can achieve above average results by engaging the brains around them;… Read more »
Blog | Engaging the Organization | Resource Centre
Tagged 9 Tips, Agency, Build better relationships, Marketing
Everything is Marketing – Cats….a follow up!
Back in October we wrote a post about cat memes called What the Hell with Cats.
Then this came flying across my desk: Catvertising… Read more »
One word, John St.: AWESOME
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Advertising, Cat Meme, Cats, Catvertising, John St.
Everything is Marketing – The 11 p.m. D Train
Marketing lessons from Missed Connections.
By Amber Hudson and Luke Sklar
Have you heard of this thing called Missed Connections? It’s part of Craigslist personals section (so yes, it gets… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Consumer Connection, Digital, Facebook, Missed Connections, Opportunity
Your Career: The Perils of Self-Promotion
A great lesson on how to manage promoting both your personal and professional branding communication.
Click HERE… Read more » to read the full article from Fortune Magazine.
Brand Strategy | Measuring Success
Tagged Blogging, Self-Promotion, Social Media
The Women of Tomorrow
This is a great resource from Nielsen to understand the incredible impact that women will have on social, political and economic conditions. Best practices for marketing to women are included.… Read more »
Brand Positioning | Brand Strategy | Marketing Programs | Resource Centre | Targeting
Tagged Canada, Family, Global, Marketing, Nees, Trends, US, Values, Women
Everything is Marketing – The Cost of Courage
Lessons from courageous brands on how the make the right choice.
By Luke Sklar and Amber Hudson
If you give me 10 minutes of your time I’ll show you the… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Challenge, Choices, Courage, Dewey Bozella, Dominos, Dove, Neil Young, Oprah
Monday Morning Leftovers – Runnin’ Down a Dream
Every other Monday, the SW+A bloggers meet to discuss marketing news and other worldly topics, including Justin Bieber, LOLcats and strategies for effective workplace swearing. While my colleagues sound off… Read more »
Blog | Brand Positioning | Engaging the Organization | Resource Centre
Tagged Blogging, Community Engagement, Escape, Fantasy, Top 10