Measuring Success

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Falling Dollar Dims Retail Outlook

Our very own Luke Sklar gives his 2 cents on what the falling dollar could mean for retailers.
Click HERE… Read more » to read the full article from The Globe and Mail.

Brand Strategy | Measuring Success | Resource Centre

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Sell Me This Pen, Leo

By Swhitty in the City
I’ve come to the conclusion that Leonardo DiCaprio can do no wrong. Easily one of Hollywood’s favourites, I’ve yet to see one of his movies… Read more »

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You can call it a Korean Lettuce Wrap…

A case to stop the mainstreaming of ethnic food.
By Gloria Hong
What is Ethnic Food? This is an extremely loaded question. Some might say ethnic food is “foreign food”.… Read more »

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Lessons in Building Brands?

Or WTF Hydro One?
By Jennifer Marley
In our business, we believe in Brands.  We help create them.  We help measure them.  And we see the impact that a great… Read more »

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Behind the Shelf – Retail Lesson from 2013

A Blog Series on Shopper Marketing.

By Cyndi Pyburn
First of all, Happy New Year!  The Q4 retail marathon is done for another year.  No time to rest on our… Read more »

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Amazon Mines Its Data Trove to Bet on TV’s Next Hit

Can Big Data predict TV hits? Yet another aggressive stance by Amazon.
Click HERE… Read more » to read the full article from the Wall Street Journal

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Gwyneth Paltrow

Gwyneth Paltrow Syndrome

By Swhitty in the City
It’s hard to get to be an A-list actor, but it’s even harder to stay there. Just ask Gwyneth Paltrow. Being famous all her life,… Read more »

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In a Mood? Call Centre Agents Can Tell

It’s not what you say.  It’s how you say it.
Click HERE… Read more » to read the full article from The New York Times.

Measuring Success | Resource Centre

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