Measuring Success
Everything is Marketing – Popewatch 2013
Lessons from the race for the red shoes.
By Luke Sklar
We hope you read our colleague Sarah’s blog on Pope Benedict retiring (Love Your Job? Or not…… Read more »)
Blog | Brand Strategy | Measuring Success
Tagged Cardinals, Conclave, Pope, Pope Benedict, Sistine Chapel
Behind the Shelf – A Delightful Experiential Shop!
A blog series on Shopper Marketing.
By Cyndi Pyburn
Recently, I ventured up Yonge Street to visit the new Sport Chek store just north of Eglinton. I was thinking to… Read more »
Blog | Brand Strategy | Measuring Success | Resource Centre
Tagged Customer Service, Retail, Shopper Marketing, Sport Chek
R.I.P. Stompin’ Tom Connors
Two Canadian icons: Our fabulous Heinz Ketchup client (“are there any other kinds?”) and Stompin’ Tom.
Thomas Charles “Stompin’ Tom” Connors… Read more », (February 9, 1936 – March 6, 2013) was
Blog | Brand Positioning | Measuring Success | Resource Centre
Tagged Heinz Ketchup, Stompin' Tom, The Ketchup Song
What’s behind this Molson Canadian ad going viral?
Every marketer’s dream is to have their campaign go viral. The elusive viral can feel like chasing bubbles or worse mining for gold, at the end of the gold rush. … Read more »
Brand Strategy | Marketing Programs | Measuring Success
Tagged Molson Canadian, Super Bowl 2013, Viral, You Tube
Behind the Shelf – Is the Customer Smarter?
A blog series on Shopper Marketing
By Cyndi Pyburn
I had a very frustrating shopping experience recently. I won’t divulge who the offender was, but it left me thinking, are… Read more »
Blog | Brand Strategy | Measuring Success | Resource Centre
Tagged Customer Service, Shopper Marketing
Behind the Shelf – Did E-Commerce ‘Win’ the Holiday Season?
A blog series on Shopper Marketing.
By Cyndi Pybrun
I don’t know about you, but I was so busy this holiday season that I found it challenging to find time… Read more »
Blog | Brand Strategy | Marketing Programs | Measuring Success | Resource Centre
Tagged Digital Promotions, e-commerce, Holiday Season, Online Shopping, Retail Sales
Brands We Love – Ironman Triathlons
The ultimate sign of brand devotions = tattoos!
By Melanie Hollingsworth
There are a lot of ways to show your love for a brand – buy it religiously, like it… Read more »
Blog | Measuring Success | Resource Centre
Tagged Brands We Love, Ironman, Kona, Tattoo, Triathlon
Could Marketers Rely on Neuroscience for Insights?
3 reasons why we should (and an example).
By Lana Novikova
My “geeky” hobby is neuroscience… Read more », and during my first month here SW+A, I decided to start a Mind
Blog | Brand Positioning | Measuring Success | Resource Centre | Targeting
Tagged Brain, Insights, Mind, MRI, Neuromarketing, Neuroscience, ScienceDaily