Measuring Success
Web Analytics for Dummies: Part I
One Marketer’s Misadventures in Google Analytics
By: Jeanie Hendrie
I retired my calculator the day I chose a career in marketing – Texas Instruments, I thought, was a name I’d… Read more »
A Year in Review: Winning with Charlie Sheen, Justin Bieber and Whoopie Pies
The holidays are almost here…but not without one last bite of research to tie us over. It’s okay folks, this one is light on the calories. To celebrate our inaugural… Read more »
2011: Twitter, a Year in Review
A quick look at the most popular hashtags of the year, as well as the most tweeted about events.
Click HERE to read “Likes, Dislikes, Tweets and Hashtags… Read more »
Your Career: The Perils of Self-Promotion
A great lesson on how to manage promoting both your personal and professional branding communication.
Click HERE to read the full article from Fortune Magazine.
A Generation of Slackers? Not So Much.
Is Gen Y the laziest generation we’ve seen? Or are they just working smarter?
Click HERE to read the full article from the New York Times.
Are Online Community Members Biased?
The idea of an online market research community often raises the concern of potential member bias. A study by Communispace suggests the very things that make communities a valuable resource… Read more »
The Right Time to Deploy Focus Groups
The Globe and Mail’s Mark Healy discusses when is the right time (and how best to deploy) focus groups.
Click HERE to read the full article from… Read more »
Moblie Web Impacts Shopping Significantly
Shopper marketing, especially the front end decision of “where will I shop” is changing with the advent of mobile. As mobile browser speeds increase, I’d expect to see more change… Read more »