Measuring Success

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Capitalists and Other Psychopaths

Are ethics in business optional?  We hope not.
Click HERE… Read more » to read the full article from the New York Times.

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Web Analytics for Dummies

Web Analytics for Dummies: Part II

A Crash Course in Google Analytics
By: Jeanie Hendrie
A month has passed since the inaugural issue of Web Analytics for Dummies – I trust this has given you enough… Read more »

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Web Analytics for Dummies

Web Analytics for Dummies: Part I

One Marketer’s Misadventures in Google Analytics
By: Jeanie Hendrie
I retired my calculator the day I chose a career in marketing – Texas Instruments, I thought, was a name I’d… Read more »

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Year in Review

A Year in Review: Winning with Charlie Sheen, Justin Bieber and Whoopie Pies

The holidays are almost here…but not without one last bite of research to tie us over. It’s okay folks, this one is light on the calories. To celebrate our inaugural… Read more »

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Measuring Success 2

2011: Twitter, a Year in Review

A quick look at the most popular hashtags of the year, as well as the most tweeted about events.
Click HERE… Read more » to read “Likes, Dislikes, Tweets and Hashtags of 2011″ from

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Measuring Success 5

Your Career: The Perils of Self-Promotion

A great lesson on how to manage promoting both your personal and professional branding communication.
Click HERE… Read more » to read the full article from Fortune Magazine.

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Measuring Success 3

A Generation of Slackers? Not So Much.

Is Gen Y the laziest generation we’ve seen?  Or are they just working smarter?
Click HERE… Read more » to read the full article from the New York Times.

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Measuring Success 3

Are Online Community Members Biased?

The idea of an online market research community often raises the concern of potential member bias.  A study by Communispace suggests the very things that make communities a valuable resource… Read more »

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