Brand Strategy
Margin of Error
Yet another article on polling accuracy. Time for some intelligent judgement.
Click HERE… Read more » to read the full article from The National Post, published April 2, 2011.
Brand Strategy | Resource Centre
Tagged Election, Polling Accuracy
AMEX Marketing Briefing – The Post-Recession Mindset
Post recession consumers are still very concerned; gas prices having an impact on (US Data).
Read the full publication here: AMEX Brief April 2011… Read more »
Brand Strategy | Resource Centre
Tagged Gas Prices, Recession
Everything is Marketing – Feel Better About Watching Porn
Marketing Lessons from the Adult Entertainment Industry
By Luke Sklar and Amber Hudson
We’ve written about sports, video games, Justin Bieber, movies and food… Read more ». Well, it’s
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Industry Leaders, Innovation, Technology
Pointing with your eyes, to give the mouse a break
Advances in eye tracking technology may make the mouse obsolete.
Click HERE… Read more » to read the full article from the NY Times, published March 26, 2011.
Brand Strategy | Marketing Programs | Resource Centre
Tagged Eye Tracking, NY Times, Technology
The Collaboration Ma-Sheen
What marketers can learn from collaborative consumption
By: Jeanie Hendrie
Consumption is at an all-time high – we’re on a drug and it’s not called Charlie Sheen, it’s ex(cess). Activists… Read more »
Blog | Brand Strategy | Targeting
Tagged benefit, collaboartive consumption
Everything is Marketing – Hey Air Canada, Off the Ice!
Lesson from Air Canada on how to engage partners and build your brand
By Luke Sklar and Amber Hudson
Welcome to the Everything is Marketing blog. We are here to… Read more »
Blog | Brand Positioning | Brand Strategy
Tagged Air Canada, Branding, Engaging, Lessons, NHL, Partners, Sponsorship
A Changed Starbucks. A Changed C.E.O.
The evolution of a CEO visionary – inevitable, often painful.
Click HERE… Read more » to read the full article from The New York Times, published March 2011.
Brand Strategy | Resource Centre
Tagged Branding, Howard Schultz, Leadership
Everything is Marketing – Leadership Lessons from Charlie Sheen
By Luke Sklar and Amber Hudson
Welcome to the Everything is Marketing blog. We are here to prove that every single issue in life, every person, story or event, has… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Brand, Brand Positioning, Charlie Sheen, Great Leaders, Leadership