Brand Strategy
Everything is Marketing – Mayonnaise
Lessons from a sandwich spread on the importance of disruption in your category.
By Luke Sklar and Amber Hudson
Apparently a couple years ago Stephen Colbert mercilessly mocked the hipster… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged AOL, Apple, brands, Commodore, Disruption, Dollarshaveclub.com. Dyson, Eaton's, Harley Davidson, Kodak, Kraft, Mayonnaise, McDonald's, Miracle Whip, Netflix, New Markets, New Segments, Nike, Oldsmobile, Risk, Sony, Stephen Colbert, Zappos
The Amygdala Made Me Do It
Why all the books on our habits? Because we must need them.
Click HERE… Read more » to read the full article from the New York Times.
Everything is Marketing – Marketers are Like Goats
Lessons from the farm on how not to be paralyzed by fear.
By Luke Sklar and Amber Hudson
Fear. It can sufficiently rankle nerves to cause instant paralysis; both the… Read more »
Blog | Brand Strategy | Resource Centre
Tagged BlackBerry, Costa Concordia, Crisis, Define the Problem, Fainting Goats, Fear, Gap, Nokia, Roger Clemens, Scenario Plan, Tiger Woods, Walmart
How McDonald’s Came Back Bigger Than Ever
Supersize me………not. An interesting look at McDonald’s quality plan.
Click HERE… Read more » to read the full article from New York Times Magazine.
Brand Strategy | Resource Centre
Tagged McDonald's
The New Definition of Snacking
Is snacking the future of eating? Maybe.
Click HERE… Read more » to read the full article from Food Processing.
Brand Positioning | Brand Strategy | Resource Centre
Tagged Food Trends, Snacking
Everything is Marketing – Heaven is where….
The Lesson – Go ahead and use stereotypes.
By Amber Hudson and Luke Sklar
Luke saw this on a t-shirt on Facebook:
Heaven is Where:
The Police are British, The… Read more »
Blog | Brand Strategy | Resource Centre
Tagged Communication, Humour, Insights, Sauza, Stereotypes
My Week at Private Equity Boot Camp
Is your brand owned by a private equity company? Well you better know the rules of the game.
Click HERE… Read more » to read the full article from Businessweek.
Brand Strategy | Resource Centre
Tagged Brand, Brand Equity, Brand Positioning
A Humbled Gap Tries a Fresh Coat of Pep
Can an iconic brand turn around? We hope so.
Click HERE… Read more » to read the full article from the New York Times.
Brand Positioning | Brand Strategy | Resource Centre
Tagged Gap