Brand Strategy
Everything is Marketing – Freeze, You’re Under Arrest!
Lessons on how getting busted can lead to doing the right thing
By Luke Sklar and Amber Hudson
A colleague of ours came in one morning and told us how… Read more »
Everything is Marketing – Death Profiteers
Yes we did a post on death not too long ago. But I can’t let go of something I just heard. I was stunned, dumbfounded I tell you!,… Read more »
Walmart Get On The Shelf Competition: Gimmick or Marketing Genius?
The following article highlights the Wal-Mart program for new product listings. Some suggestions in the article is that it’s more PR than substance, however as a whole, it’s another example of how the… Read more »
Penny for your thoughts?
Japanese scientists edge forward in the race for mind reading tech
by Tasman Richardson
In a science lab in Kyoto, Japanese scientists are recording the movie of the mind‘s eye.… Read more »
Everything is Marketing – You are Not Bigger Than the Rocks
Leadership lessons from the Captain of the Costa Concordia cruise ship.
By Luke Sklar and Amber Hudson
We’re going out on a limb here, publishing what is likely the only… Read more »
Everything is Marketing – I Learn from Dead People
Marketing lessons from beyond the grave.
By Luke Sklar and Amber Hudson
We have dabbled in sex, swearing and religion. That leaves us with… Read more »
Everything is Marketing – Get Rid of Brand Flab!
3 New Year’s resolutions for your brand.
By Luke Sklar and Amber Hudson
Over the past week they’ve beaten us over the head like a rolled up newspaper: New Year’s… Read more »
Everything is Marketing – What a Year!
The Top 12 Lessons from our Blog
By Amber Hudson and Luke Sklar
Shortest Celebrity Marriages of 2011! Top 10 Reasons Lindsay Lohan Couldn’t Stay Out of Jail! Gaga’s Best… Read more »