Marketing Programs
5 Tactics for Driving Sales and Retail Traffic in Q1
By: Jeanie Hendrie
As the holidays come to a close, excess of all varieties gives way to tighter purse strings and new work out regimes. Merchants everywhere are discounting their… Read more »
Bounty’s YouTube Channel is a Bounty of Video Goodness
A great and funny article on the social marketing capers of some CPG brands, including Bounty.
Click here to read the full article from MediaPost.
How Corning Marketed a Product No One Really Sees
An excellent article on how Corning has succeeded with Ingredient Branding with “Gorilla Glass”
Click HERE to read the full article from the Globe and Mail.
Social Consumers and the Science of Sharing
An infographic outlining how Social, factors into Brand decisions.
Click here to see the infographic from Mashable.
Engage: Moms – Moms and the Zero Moment of Truth
“Shopper Marketing” is a term on the minds of marketers today. This article speaks of the newer Trend…pre-shop marketing. An interesting read.
Click HERE to read the… Read more »
The Women of Tomorrow
This is a great resource from Nielsen to understand the incredible impact that women will have on social, political and economic conditions. Best practices for marketing to women are included.… Read more »
Brand Positioning | Brand Strategy | Marketing Programs | Resource Centre | Targeting
Chapstick takes heat over Facebook campaign
A fun article on the ‘don’ts of Facebook’ at Chapstick’s expense…
Click HERE to read the full article from the Globe and Mail.
Social Media: Evolving From Broadcasting to Conversation
This is a great article which really describes well how Social Networks are not Media! Using social tools, marketers can create engagement and loyalty…not just reach. The key is in… Read more »