Brand Positioning
Everything is Marketing – Making Money With God
Turning to religion to reposition a brand.
By Luke Sklar and Amber Hudson
Religion.
I know you’re all “(sigh) you had to go there, didn’t you.”
What sparked this thought… Read more »
Blog | Brand Positioning | Resource Centre
Tagged Market Segment, Religion, Repositioning
Everything is Marketing – How Not to Smell Like a Loser
Lessons on how to keep your brand fresh.
By Luke Sklar and Amber Hudson
Here’s a scenario: you’re out for dinner, no reservations, just hitting the streets to try to… Read more »
Blog | Brand Positioning | Measuring Success | Resource Centre
Everything is Marketing – Feel Better About Watching Porn
Marketing Lessons from the Adult Entertainment Industry
By Luke Sklar and Amber Hudson
We’ve written about sports, video games, Justin Bieber, movies and food… Read more ». Well, it’s
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Industry Leaders, Innovation, Technology
Everything is Marketing – Sprinkle a Little Pixie Dust
10 Marketing Lessons from Disney
By Amber Hudson and Luke Sklar
I recently went on a Disney Cruise with my husband and 3 year old daughter. I was a bit… Read more »
Blog | Brand Positioning | Resource Centre
Tagged Brand, Disney, Lessons, Marketing
Everything is Marketing – Hey Air Canada, Off the Ice!
Lesson from Air Canada on how to engage partners and build your brand
By Luke Sklar and Amber Hudson
Welcome to the Everything is Marketing blog. We are here to… Read more »
Blog | Brand Positioning | Brand Strategy
Tagged Air Canada, Branding, Engaging, Lessons, NHL, Partners, Sponsorship
Everything is Marketing – Leadership Lessons from Charlie Sheen
By Luke Sklar and Amber Hudson
Welcome to the Everything is Marketing blog. We are here to prove that every single issue in life, every person, story or event, has… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Brand, Brand Positioning, Charlie Sheen, Great Leaders, Leadership
A Day Made of Glass….Made Possible by Corning
Sometimes showing a vision of the future helps us to actually create it. Other times, it helps the positioning of a Brand such a Corning. Which do you think this… Read more »
Brand Positioning | Resource Centre
Tagged Corning, Future Trends, Glass
Simon Sinek: How great leaders inspire action
This Ted Talk video featuring Simon Sinek…the author of the book “Start with Why: How Great Leaders Inspire everyone to take Action” is truly worth 18 minutes of your time. … Read more »
Brand Positioning | Engaging the Organization | Resource Centre
Tagged Golden Circle, Simon Sinek, TED, Tipping Point