Brand Positioning

concordia

Everything is Marketing – You are Not Bigger Than the Rocks

Leadership lessons from the Captain of the Costa Concordia cruise ship.
By Luke Sklar and Amber Hudson
We’re going out on a limb here, publishing what is likely the only… Read more »

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death

Everything is Marketing – I Learn from Dead People

Marketing lessons from beyond the grave.
By Luke Sklar and Amber Hudson

We have dabbled in sex, swearing and religion. That leaves us with… Read more »

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2011

Everything is Marketing – What a Year!

The Top 12 Lessons from our Blog
By Amber Hudson and Luke Sklar
Shortest Celebrity Marriages of 2011! Top 10 Reasons Lindsay Lohan Couldn’t Stay Out of Jail! Gaga’s Best… Read more »

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apple

Everything is Marketing – Apple….Enough with the Love-In!

Lessons from Apple on weathering mistakes.
By Amber Hudson and Luke Sklar 
I love Apple products.  We are Apple-ed up to the armpits at home.  They have changed music, wireless… Read more »

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tebow 2

Everything Is Marketing – Tebow and The Sly Fox

Another lesson from Tim Tebow on harnessing your differences.
By Luke Sklar and Amber Hudson 
First let me set one thing straight, this is NOT a mea culpa.  But a… Read more »

Blog | Brand Positioning | Brand Strategy | Engaging the Organization | Resource Centre

cute cats

Everything is Marketing – Cats….a follow up!

Back in October we wrote a post about cat memes called What the Hell with Cats
Then this came flying across my desk:  Catvertising
One word, John St.:  AWESOME

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Missed Connections

Everything is Marketing – The 11 p.m. D Train

Marketing lessons from Missed Connections.
By Amber Hudson and Luke Sklar
Have you heard of this thing called Missed Connections?  It’s part of Craigslist personals section (so yes, it gets… Read more »

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Torn newspaper headlines depicting business strategy

The Women of Tomorrow

This is a great resource from Nielsen to understand the incredible impact that women will have on social, political and economic conditions.  Best practices for marketing to women are included.… Read more »

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