Brand Positioning
Everything is Marketing – Mayonnaise
Lessons from a sandwich spread on the importance of disruption in your category.
By Luke Sklar and Amber Hudson
Apparently a couple years ago Stephen Colbert mercilessly mocked the hipster… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged AOL, Apple, brands, Commodore, Disruption, Dollarshaveclub.com. Dyson, Eaton's, Harley Davidson, Kodak, Kraft, Mayonnaise, McDonald's, Miracle Whip, Netflix, New Markets, New Segments, Nike, Oldsmobile, Risk, Sony, Stephen Colbert, Zappos
The New Definition of Snacking
Is snacking the future of eating? Maybe.
Click HERE… Read more » to read the full article from Food Processing.
Brand Positioning | Brand Strategy | Resource Centre
Tagged Food Trends, Snacking
‘Can I Help You?’ Three Ways The Japanese Do Customer Service Better
Lesson’s Learned from the Japanese when it comes to great retailing…customer service.
Click HERE… Read more » to read the full article from Forbes.
Brand Positioning | Resource Centre
Tagged Customer Service, Retail
A Humbled Gap Tries a Fresh Coat of Pep
Can an iconic brand turn around? We hope so.
Click HERE… Read more » to read the full article from the New York Times.
Brand Positioning | Brand Strategy | Resource Centre
Tagged Gap
How to Leverage a Movement
A book to consider if your brand has a higher order purpose than rational product benefits.
Click HERE… Read more » to read the full Q&A from the Financial Post.
Brand Positioning | Brand Strategy | Resource Centre
Tagged Book Review, Branding, Higer Order, Scott Goodson
Everything is Marketing – Yup, You’re not Cool.
Lessons on how you can grow a brand, even if you’re not cool.
By Amber Hudson and Luke Sklar
Coachella is an annual 3 day music and arts festival. It… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Apple, Audi, BodyGlove, Bose, Coachella, Cool, Harley Davidson, Iconography, Lululemon, MySpace, Starbucks, The Gap, Tommy Hilfiger, Trends
Everything is Marketing – Ferret-Legging
Lessons on how to win through humour.
By Amber Hudson and Luke Sklar
UFC, NASCAR, NFL…pfffttt! That’s for pretty boys with slick agents and big endorsement dollars. The biggest thing… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Ally Bank, April Fool's, archetype, Dorito's, Ferret-Legging, IKEA, Koodo, Kraft Dinner, Pepsi, Red Bull
Everything is Marketing – A Woman and a Jew Walk in to a Bar
Lessons from stereotypes on connecting with your consumer.
By Amber Hudson and Luke Sklar
Last week, in our Linsantiy blog, we wrote about Ben & Jerry’s… Read more » attempt to celebrate
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Axe, Ben & Jerry's, Brand Strategy, Consumer Insight, Consumer Target, Crappy Pictures, Duncan Hines, Heeb Magazine, Levy's, Linsanity, Madhouse Pants, Stereotypes