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Everything is Marketing – Freeze, You’re Under Arrest!

Lessons on how getting busted can lead to doing the right thing
By Luke Sklar and Amber Hudson
A colleague of ours came in one morning and told us how… Read more »

Blog | Brand Strategy | Resource Centre

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Everything is Marketing – Death Profiteers

Yes we did a post on death not too long ago.  But I can’t let go of something I just heard.  I was stunned, dumbfounded I tell you!,… Read more »

Blog | Brand Strategy | Resource Centre

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Culture Eats Strategy For Lunch

This article from Fast Company links a great culture to business success, and has some helpful tips on achieving the best culture.
 Click HERE to read the… Read more »

Engaging the Organization | Resource Centre

A single figure is targeted with a bulls-eye for a head.

Pinterest’s Secret Sauce: Cognitive load

An interesting article regarding the evolution of social media, but importantly a really good assessment of the insights which are driving this.  The notion of “cognitive load” can be applied to… Read more »

Resource Centre | Targeting

Torn newspaper headlines depicting business strategy

Walmart Get On The Shelf Competition: Gimmick or Marketing Genius?

The following article highlights the Wal-Mart program for new product listings.  Some suggestions in the article is that it’s more PR than substance, however as a whole, it’s another example of how the… Read more »

Brand Strategy | Resource Centre

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Engage: Moms – A Guide to Pinterest and Moms

Here is the latest “darling” among the social media tools.
Click HERE to read the full article from MediaPost.

Resource Centre | Targeting

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Penny for your thoughts?

Japanese scientists edge forward in the race for mind reading tech
by Tasman Richardson
In a science lab in Kyoto, Japanese scientists are recording the movie of the mind‘s eye.… Read more »

Blog | Brand Strategy | Resource Centre

Web Analytics for Dummies

Web Analytics for Dummies: Part I

One Marketer’s Misadventures in Google Analytics
By: Jeanie Hendrie
I retired my calculator the day I chose a career in marketing – Texas Instruments, I thought, was a name I’d… Read more »

Blog | Measuring Success | Resource Centre

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