A series of sessions or a single session that can galvanize any team by clarifying key insights, focus areas and actions required. SW+A will facilitate and provide consumer-based content to these sessions.
Critical Deliverable: Energizing meetings and output in the form of the Plan on a Page with clear next steps and accountabilities.
SW+A’s consumer driven BrandPrint™ process, helps to identify the correct target consumer and distil a brand’s promise to its essence.
SW+A increases the odds of in-market success by leading a facilitated process designed to ensure that branding has maximum clarity.
Critical Deliverable: The BrandPrint™ and the Plan on a Page.
Leveraging an effective strategic planning framework to help clients build actionable strategies that will garner a competitive advantage.
Critical Deliverable: The Plan on a Page which delivers clarity on the high level strategic plan, as well as clear next steps and accountabilities.
In Canada, retailers are very effective marketers in their own right. Therefore, CPG firms must develop strategies and tactics that work for their retail customers as well as their consumers. The convergence between consumer marketing and shopper marketing has hit full force. SW+A facilitates the development of a “Win-Win-Win” plan for customers, consumers and the client called the Triple C™ plan.
Critical Deliverable: An overarching plan with focus and clear next steps.