We really like our clients. We respect their businesses and we truly want to see them succeed. So we’ve opted to roll up our sleeves and tackle their challenges head on with passion and commitment.
The SW+A team works collaboratively with each one of our clients by facilitating rather than directing their decisions. A fusion of marketing, marketing research, strategy and innovation yields actionable results.
SW+A manages consumer and customer insights on behalf of a broad range of blue chip companies. We help each of our clients answer the same questions to make better decisions:
At SW+A, we have a unique way of working to solve these questions:
We focus on developing long-term and highly interactive relationships with each of our clients. As such, SW+A participates in a broad range of actions and activities from advising on day-to-day challenges to developing and executing large strategic initiatives (we handle ‘soup to nuts’ for our clients).
Marketing Research is the foundation of SW+A. We have a research management process that ensures a return on research investment. Each study commissioned must pay back in either in-market success or avoidance of costly mistakes. SW+A leverages its buying power and relationships with research partners to help drive costs out of the system.
Where appropriate, SW+A has its own Purple Label™ Research Division. This group of talented professionals manages and executes superior quantitative and qualitative projects – always driving for clarity, ROI and actionability.
Critical Deliverable: An annual research plan that is completely linked to the business plan. A post-study win list that ensures action against each study. Clarity, Action and ROI is clear with each project executed.
A series of sessions or a single session that can galvanize any team by clarifying key insights, focus areas and actions required. SW+A will facilitate and provide consumer-based content to these sessions.
Critical Deliverable: Energizing meetings and output in the form of the Plan on a Page with clear next steps and accountabilities.
SW+A’s consumer driven BrandPrint™ process, helps to identify the correct target consumer and distil a brand’s promise to its essence.
SW+A increases the odds of in-market success by leading a facilitated process designed to ensure that branding has maximum clarity.
Critical Deliverable: The BrandPrint™ and the Plan on a Page.
Leveraging an effective strategic planning framework to help clients build actionable strategies that will garner a competitive advantage.
Critical Deliverable: The Plan on a Page which delivers clarity on the high level strategic plan, as well as clear next steps and accountabilities.
In Canada, retailers are very effective marketers in their own right. Therefore, CPG firms must develop strategies and tactics that work for their retail customers as well as their consumers. The convergence between consumer marketing and shopper marketing has hit full force. SW+A facilitates the development of a “Win-Win-Win” plan for customers, consumers and the client called the Triple C™ plan.
Critical Deliverable: An overarching plan with focus and clear next steps.
A series of processes, tools and sessions that deliver applied “out of the box thinking”. Both an ongoing and point-in-time process to ensure a pipeline with immediate action steps. In addition to generating tons of great ideas, Ideation sessions include concept building and illustrations to fully flesh out the best ideas.
Critical Deliverable: High level ideas with immediate action steps.