An interesting article regarding the evolution of social media, but importantly a really good assessment of the insights which are driving this.  The notion of “cognitive load” can be applied to many aspects of marketing (product design, communication etc).  Good reminder of basic human needs.

Pinterest has mastered the art of minimizing cognitive load – in other words, reducing the mental effort required to do what the site wants users to do. Reducing cognitive load is what good design is all about. Making something simple makes it easy to understand, easy to use and ultimately increases the desired behaviors.

Pinterest’s obvious secret is its ability to serve our innate desire to capture and collect, while making consuming, creating and sharing easier than ever before.

Click HERE to read the full article from the Globe and Mail