Another lesson on dropping the jargon to communicate with clarity.
By Amber Hudson and Luke Sklar
About a year and a half ago we wrote a post about how using business jargon makes people look like Ken and Barbie dolls trying to look smart. We can’t agree with our selves more. So here are more watch outs from us, the jargon police (adapted from www.entrepreneur.com):
1. Building and/or burning bridges
Let’s save the industrial work for the civil engineers — and the conflagrations to the arsonists.
2. Run it up the flagpole
When’s the last time you ran a flag up an actual flagpole? Running anything else up a flagpole seems counterintuitive. Overuse this chestnut from the “Mad Men” era, and people’s interest will flag.
3. Take the pulse of your audience
Sounds like a health-code violation really.
4. At the end of the day
You can’t get to the end of the day if you ignore the beginning of your morning and the middle of the afternoon. So, unless you’re singing along with the cast of “Les Miserables,” ditch this one.
5. The elephant in the room
I usually see elephants in zoos. If there ever was an elephant in a room, I wouldn’t ignore it. I’d say, “Wait! Why is there an elephant in this room?” And if the elephant answered me directly, I’d quietly put away the tequila.
6. That’s not in my wheelhouse
It seems like everybody is protesting that certain things are either “in” or “out” of their wheelhouse. Are they piloting a boat?
7. Available 24/7
This is impossible. This means you’d have to be awake for 168 hours a week, nonstop. Get some sleep. Besides, the slash makes 7 a divisor, not a multiplicand, so you’re actually at just under 3.5 hours, you slacker.
8. Content is king
A dreadful misquoting of Shakespeare: “Now is the winter of this content made glorious summer by this sun of York.” And what of the queen, the jester, and the rest of the courtiers?
So, strike these from your vocab please; you’ll be amazed at how many more people actually understand what you’re saying.