Social Media lessons from the Pope

By Amber Hudson and Luke Sklar

Last week we lobbed over a challenge:  Send us any topic and we promise to identify the marketing insight.  We got some great topics (and we’re happy to entertain more):  from nihilism….(ahem)…to the Pope. First up, the Pope Tweets.

Last week Pope Benedict XVI sent out his first papal tweet…on an iPad no less.  He has over 12,000 followers.  He isn’t following anyone himself.

Is it just me or is anyone else thinking big deal, so he’s on Twitter.  It’s not so much that he IS tweeting, it’s about HOW he’s tweeting.  And that’s the lesson:  it’s not whether you do something, it’s how you do it.  Are you consistent?

Better than anyone else at it? Truly authentic?  Do you obey any one of the cardinal rules of social media:

  1. Be entertaining
  2. Provide information that the reader couldn’t get anywhere else
  3. Offer a deal

So say it with me folks just because you can doesn’t mean you shouldn’t think about how.

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