An SW+A endorsed list of newsletters that are worth your while.

By: Jeanie Hendrie

It’s Monday morning and your Outlook is overflowing with a weekend’s worth of messages from the administrator, demanding that you right-size your inbox immediately. You don’t even have enough time to delete these pesky newsletters, let alone read them. Industry news is often relegated to the back seat in favour of countless meetings, looming timelines and…let’s be honest, the odd daily horoscope (today, I must be “focused” if I want to get anything done. Oh, really? Thanks Globe & Mail). But somewhere, between the chasm of PowerPoint this and Excel that, exist those rare moments to indulge our intellectual curiosity – or perhaps more simply, our desire to know what the heck is happening in the world around us. Below is one suggestion on how you might fill those moments – an SW+A endorsed list of newsletters worth your while:

For the MARKET RESEARCHER

  • Who: MediaPost Engage
  • What: Hot-button issues and trends in key consumer segments, including Kids, Moms, Gen Y, Boomers, Teens and Hispanics

For the COOL HUNTER

  • Who: Springwise
  • What: A collection of inspiring new business ideas, trends and innovation – summarized in pithy paragraphs for easy reading

For the AGENCY GUY/GAL

  • Who: Brand Channel (by Interbrand)
  • What: Daily musings on topical branding content from the latest campaigns and celebrity endorsements to rumoured mergers and global marketing trends

For the CREATIVE THINKER

  • Who: Brain Pickings
  • What: Creative ideas, insights, knowledge and inspiration curated by culture commentator and curious mind Maria Popova

For the BRAND MANAGER

  • Who: GMA Smart Brief
  • What: Must-read news in food, beverages and consumer goods