An excellent article on how Corning has succeeded with Ingredient Branding with “Gorilla Glass” Click...
Make smarter, bigger bets.
With the right processes in place, an innovation pipeline is never empty. We recognize how challenging true innovation can be and help our clients navigate whitespace with tested tools and frameworks on the way to smarter, bigger bets.
FINDING THE WHITESPACE
When your brand or portfolio strategy is clearly defined, whitespace often appears. We help our clients identify the right opportunities by understanding who to win with and their unmet needs. We explore market dynamics across Company, Consumer, Customer, Category and Competition (the 5Cs) to build winning innovation.
How might we deliver this? We design and execute large U&A studies focused at uncovering market whitespace and understanding how our clients might best take advantage.
BIG, BOLD IDEAS
Consumers can’t make it up, they can only react to great stimuli. We facilitate our clients towards developing big, bold ideas and transform those ideas into tightly defined concepts. Where appropriate, we co-create concepts with consumers bridging the gap between design and feedback.
How might we deliver this? We run energizing work sessions for our clients. We build customized facilitation plans focused on generating and prioritizing new product or service ideas on the way to better, more targeted research.
Given important differences between industry and company, we customize our approach to each client. Take a look at one of our related case studies to find out how we’ve done it in the past.
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We apply strategic advisory services and marketing research analytics to solve tough business challenges. Our blog posts, case studies, and tools, provide tips, tricks and fresh perspectives to address the challenges of today's marketplace. Read out latest posts for helpful hints on overcoming the business challenges your brand is facing today.