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Everything is Marketing – Do You Know When Your Brand Sucks?

Lessons on how successful brands accept their limitations. By Amber Husdon and Luke Sklar mind·ful·ness:  the state of being aware of something. At SW&A we’ve embraced the practice of MindfulnessRead more »

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Who You Gonna Call?

Lessons from the Duke Blue Devils on bench strength. By Sarah Liverance  When the chips are down, who you gonna call? The chips started dropping even before the tip-off of… Read more »

Blog | Engaging the Organization | Resource Centre

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Everything is Marketing – The Magic of March Madness

Lessons from March Madness on how to truly engage fans. By Amber Hudson and Luke Sklar Madness indeed. It’s as though everyone is losing their minds over the NCAA playoffs.… Read more »

Blog | Brand Strategy

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Everything is Marketing – Marketing Will Make You Famous

Lessons from history on building a long term brand. By Amber Hudson and Luke Sklar The other day Luke and I were discussing his recent trip to Holland to visit… Read more »

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S32: Tightropes + Art = Mindfulness

Here at SW+A we’re thinking a little differently about employee engagement. We call our approach “Spirit of 32” and this blog series will chronicle our journey. We’ll share what we’re… Read more »

Blog | Engaging the Organization

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S32: SW&A’s Journey into Mindfulness

Here at SW+A we’re thinking a little differently about employee engagement. We call our approach “Spirit of 32” and this blog series will chronicle our journey. We’ll share what we’re… Read more »

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Behind the Shelf – A Marketer’s Sexy New Role: Media Mogul

A blog series on Shopper Marketing By Cyndi Pyburn In my last blog, I shared some great examples of how successful brands connect with their customers with valuable and entertaining… Read more »

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Everything is Marketing – Super Bowl – 3, Oscars – 0

The lesson for marketers is play it safe and you will be forgotten. By Amber Hudson and Luke Sklar Our Monday morning company meeting usually starts off with rowdy chatter… Read more »

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