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Who won off the pitch at the 2014 FIFA World Cup?

Three awards for the best brand activations.
By Manoj Raheja
When the World Cup kicked off on June 12th, we shared a point of view… Read more » on the growing trend of

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waiter

Everything is Marketing – Brands as the World’s Greatest Waiter

Lessons on earning that 20% tip.
By Luke Sklar and Amber Hudson
Inspired by Gloria’s blog… Read more » about great service in restaurants we got to talking about how a server is

Blog | Brand Positioning | Brand Strategy | Resource Centre

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Behind the Shelf – ‘Web-rooming’ in Canada

A blog series on Shopper Marketing.
By Cyndi Pyburn
There has been much attention lately in the retail world about the notion of ‘showrooming’ – customers go to the store,… Read more »

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record

Everything is Marketing – Beat It vs. Puppy Love

What can Jacko and Donny can teach us about long term brand health.
By Amber Hudson and Luke Sklar
Michael Jackson died 5 years ago.   Love him or hate him… Read more »

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italian food

Jamie Oliver: Canadian Takeover?

By Gloria Hong
Yesterday, word came out that Jamie Oliver will be launching a new upscale casual chain restaurant in Toronto at Yorkdale Mall. Jamie’s Italian… Read more » focuses on traditional Italian

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World Cup

Everything is Marketing – Will North America Start to Call it Football?

What the World Cup can teach us about spotting a trend early on.
By Amber Hudson and Luke Sklar
Here we are again, another sporting event of epic global proportions.… Read more »

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Great Service Tastes Better.

By Gloria Hong
We walked into Momofuku… Read more » planning to order a few bowls of noodles and maybe a couple of shared plates. Instead, we pretty much ordered the entire card

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godzilla

Everything is Marketing – Happy Birthday Godzilla!

Lessons from Godzilla on standing the test of time.
By Amber Hudson and Luke Sklar
Last year we had a look at why Zombies… Read more » clawed their way to the top

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