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Everything is Marketing – You Can’t Get Away with Bad Behaviour

Lessons on how to survive public humiliation.
By Amber Hudson and Luke Sklar
We don’t host official witch hunts or employ good ol’ fashioned tar and feathering but boy do… Read more »

Blog | Brand Positioning | Brand Strategy | Resource Centre

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If Beyoncé Can’t Keep Her Man

By Swhitty in the City
I recently splurged and treated myself to a night out on the town with my girlfriends to see the Beyoncé & Jay-Z: On the Run… Read more »

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Everything is Marketing – The Pan Am Yawn

Lessons on identifying your space in the market.
By Amber Hudson and Luke Sklar
Last week a couple colleagues walked into a meeting talking about getting tickets to next year’s… Read more »

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Behind the Shelf – The Canadian M-Shopper Dissected

A blog series on Shopper Marketing.
By Cyndi Pyburn
One in five or 21% of today’s consumers use mobile devices in stores to assist with their shopping according to a… Read more »

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S32: Book Some Energy in the Calendar

Here at SW+A we’re thinking a little differently about employee engagement. We call our approach “Spirit of 32” and this blog series will chronicle our journey. We’ll share what we’re… Read more »

Blog | Engaging the Organization | Resource Centre

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S32: Meditation…For Those That Don’t Meditate

By Amber Hudson
Here at SW+A we’re thinking a little differently about employee engagement. We call our approach “Spirit of 32” and this blog series will chronicle our journey. We’ll… Read more »

Blog | Engaging the Organization | Resource Centre

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Everything is Marketing – The ALS Ice Bucket Challenge

What marketers can learn from this $100 Million Dollar human insight.

By Amber Hudson and Luke Sklar
As the Ice Bucket challenge officially jumps the shark, we thought it was… Read more »

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Behind the Shelf – The Digital Pushback?

A blog series on Shopper Marketing.
By Cyndi Pyburn
Have you seen IKEA’s ad for their catalogue?  It is brilliant.  Check it out.
http://time.com/3265308/ikea-catalog-2015/… Read more »
“To play on the fact that

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