Blog
Everything Is Marketing – Where There’s Smoke There’s…..Crack
What Toronto’s mayor can teach us about leadership.
By Amber Hudson and Luke Sklar
Toronto’s Mayor Rob Ford, and by default Toronto, has been excruciatingly mocked across the globe thanks… Read more »
Blog | Brand Positioning | Engaging the Organization | Resource Centre
Tagged David Miller, Eahm Emanuel, Leadership, Marketing Leadership, Mel Lastman, Michael Bloomberg, Rob Ford, Toronto, Toronto Mayor
How to turn Confrontation into ConFUNtation to achieve better thinking
Injecting the benefits of “argument” into your teams.
By Manoj Raheja
Raise your hand if you like confrontation.
Definition: “A hostile or argumentative meeting or situation between opposing parties”
Sound… Read more »
Blog | Engaging the Organization | Resource Centre
Tagged Better Thinking, Confrontation, Engaging your team, Productivity
Behind the Shelf – Guiding Stars: Helping Canadians Eat Healthy?
A blog series on Shopper Marketing.
By Cyndi Pyburn
It seems to be common knowledge that Canadians aren’t nearly as healthy or as active as they should be. Working parents,… Read more »
Blog | Brand Strategy | Measuring Success | Resource Centre
Tagged Guiding Stars, Healthy Eating, Loblaws, Shopper Marketing
Be a Foodie But Don’t Be Snobby
By Gloria Hong
Crispy Quinoa Crusted Shrimp. Seared Ahi Tuna Tataki Salad. Flank Steak with Lobster Sauce. No, this is not the new seasonal menu from your local bistro. It’s… Read more »
Blog | Resource Centre | Targeting
Tagged Chef, Food, Foodie, Menu, Restaurant
Behind the Shelf – The Novelty of Shopping
A blog series on Shopper Marketing.
By Cyndi Pyburn
I was at a dinner party recently with a group of friends that had vacationed in the USA. The conversation quickly… Read more »
Blog | Measuring Success | Resource Centre
Tagged Retail, Shopper Marketing, Strategy
Everything is Marketing – Jargon Watch, Part II
Another lesson on dropping the jargon to communicate with clarity.
By Amber Hudson and Luke Sklar
About a year and a half ago we wrote a post… Read more » about how using
Blog | Brand Positioning | Engaging the Organization | Resource Centre
Tagged Jargon
Screaming In Their Face, Whisper In Their Ear
Ad placement shrinks to the personal level.
By Tasman Richardson
We’ve all heard less is more. But in a crowded room the temptation to yell above the noise can be… Read more »
Blog | Brand Strategy | Marketing Programs | Resource Centre | Targeting
Tagged Advertising, Balzac, Billboards, Innovation, Marketing, Packaging, Soulpepper, Think Small
Behind the Shelf – A Positive Retail Experience Amid Chaos
A blog series on Shopper Marketing.
By Cyndi Pyburn
Like many Canadians, Victoria Day weekend, at least in the southern Ontario market, is the weekend to stock-up on all your… Read more »
Blog | Measuring Success | Resource Centre
Tagged Gardening Customer Experience, Holiday Shopping, Sheridan Nursery, Shopper Marketing