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tragedy

Everything is Marketing – The Master Storyteller

Marketing lessons from Robin Williams.
By Luke Sklar and Amber Hudson
He was a comedian’s comedian, one of the most iconic comedy brands of all time, part of the trifecta… Read more »

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Everything is Marketing – A Bump in the Road

Lessons for marketers on how to deal with setbacks.
By Amber Hudson
Last week my 6 year old broke her arm.  One running cartwheel on a sunny summer afternoon and… Read more »

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Behind the Shelf – What Women Want

A Blog Series on Shopper Marketing
By Cyndi Pyburn
Did you know that 4 out of 5 Canadian women say marketers just don’t get them?  With tremendous buying power not… Read more »

Blog | Targeting

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Who won off the pitch at the 2014 FIFA World Cup?

Three awards for the best brand activations.
By Manoj Raheja
When the World Cup kicked off on June 12th, we shared a point of view… Read more » on the growing trend of

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waiter

Everything is Marketing – Brands as the World’s Greatest Waiter

Lessons on earning that 20% tip.
By Luke Sklar and Amber Hudson
Inspired by Gloria’s blog… Read more » about great service in restaurants we got to talking about how a server is

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Behind the Shelf – ‘Web-rooming’ in Canada

A blog series on Shopper Marketing.
By Cyndi Pyburn
There has been much attention lately in the retail world about the notion of ‘showrooming’ – customers go to the store,… Read more »

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record

Everything is Marketing – Beat It vs. Puppy Love

What can Jacko and Donny can teach us about long term brand health.
By Amber Hudson and Luke Sklar
Michael Jackson died 5 years ago.   Love him or hate him… Read more »

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italian food

Jamie Oliver: Canadian Takeover?

By Gloria Hong
Yesterday, word came out that Jamie Oliver will be launching a new upscale casual chain restaurant in Toronto at Yorkdale Mall. Jamie’s Italian… Read more » focuses on traditional Italian

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