Blog
Everything is Marketing – Amy’s Points out the Obvious
Lessons from a restaurant owner on how NOT to react to criticism.
By Amber Hudson and Luke Sklar
Amy’s Baking Company Bakery Boutique & Bistro is a small restaurant in… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Amy's Baking Company Bakery Boutique & Bistro, Brand hijack, Facebook, Gordon Ramsay, Kitchen Nightmares, Reddit, Yelp
Everything is Marketing – The Hutzler Banana Slicer
Lessons on what to do if your brand is hijacked
By Amber Hudson and Luke Sklar
The Hutzler 571 Banana Slicer: an obscure little kitchen utensil that arguably does not… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Amazon.com, Beyonce, brand hijacking, Cristal, Jay-Z, The Gap
Everything is Marketing – Joe Fresh Rhymes with Bangladesh
Lessons from Loblaws on how not to react in a crisis.
By Amber Hudson and Luke Sklar
“It’s tragic. It’s tragic and it’s inevitable, I guess, in terms of the… Read more »
Everything is Marketing – The Power of Brand Recognition
Lessons from Canadian politics on sizzle vs. steak.
By Luke Sklar and Amber Hudson
Let’s do that little word association game. Here we go…Canadian Politics…GO! Sorry, did I just catch… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Canadian Politics, Conservative Party, Justin Trudeau, Liberal Party, sizzle vs steak, Stephen Harper, Tories
Everything is Marketing – Line Extending with Style, Not Sleaze
Lessons from Psy on how to follow up a success with success.
By Amber Hudson and Luke Sklar
No doubt you’ve been in a state of suspenseful anticipation, eager to… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre | Targeting
Tagged Brand Success, Gangnam Style, Gentleman, Justin Bieber, Psy, Targeting, Wall Street Journal
The Dirty Face of the New Upscale
By Tasman Richardson
If you want a great watering hole you don’t need to walk far from Piss Alley to find it. I’m not being crude, that’s the nick name… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Bars, Beer, Bobo, Brew, Craft Beer, David Brooks, Dive Bar, Dundas West, Hipsters, Ossington, PBR, Shot Bar
Judge or Coach – Take Your Pick
The difference between judging talent, and coaching it.
By Sarah Liverance
My name is Sarah and I’m a talent junkie. There it is. I’ve confessed.
I religiously watch American Idol… Read more »
Blog | Engaging the Organization | Resource Centre
Tagged American Idol, Charlie Askew, Coaching, Collaboration, Keith Urban, Lazaro Arbos, Leadership, The Voice
Behind the Shelf – Retail Therapy is Alive & Well
A blog series on Shopper Marketing.
By Cyndi Pyburn
Two friends recently confessed their shopping sins to me. The first had dropped a whopping $1,600 on a Louis Vuitton handbag. … Read more »
Blog | Brand Strategy | Marketing Programs | Targeting
Tagged Retail, Retail Therapy, Shopper Marketing