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Behind the Shelf – A Positive Retail Experience Amid Chaos

A blog series on Shopper Marketing.
By Cyndi Pyburn
Like many Canadians, Victoria Day weekend, at least in the southern Ontario market, is the weekend to stock-up on all your… Read more »

Blog | Measuring Success | Resource Centre

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creedjimi

Everything is Marketing – Ke$ha is bigger than The Beatles

Lessons from today’s music industry on how to win with your target.
By Amber Hudson and Luke Sklar
The following scary facts came screaming across my desk the other day. … Read more »

Blog | Brand Positioning | Brand Strategy | Resource Centre | Targeting

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amybaking_small

Everything is Marketing – Amy’s Points out the Obvious

Lessons from a restaurant owner on how NOT to react to criticism.
By Amber Hudson and Luke Sklar
Amy’s Baking Company Bakery Boutique & Bistro is a small restaurant in… Read more »

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Banana Slicer

Everything is Marketing – The Hutzler Banana Slicer

Lessons on what to do if your brand is hijacked
By Amber Hudson and Luke Sklar
The Hutzler 571 Banana Slicer:  an obscure little kitchen utensil that arguably does not… Read more »

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joe

Everything is Marketing – Joe Fresh Rhymes with Bangladesh

Lessons from Loblaws on how not to react in a crisis.
By Amber Hudson and Luke Sklar
“It’s tragic.  It’s tragic and it’s inevitable, I guess, in terms of the… Read more »

Blog | Resource Centre

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Everything is Marketing – The Power of Brand Recognition

Lessons from Canadian politics on sizzle vs. steak.
By Luke Sklar and Amber Hudson
Let’s do that little word association game.  Here we go…Canadian Politics…GO!  Sorry, did I just catch… Read more »

Blog | Brand Positioning | Brand Strategy | Resource Centre

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psy

Everything is Marketing – Line Extending with Style, Not Sleaze

Lessons from Psy on how to follow up a success with success.
By Amber Hudson and Luke Sklar
No doubt you’ve been in a state of suspenseful anticipation, eager to… Read more »

Blog | Brand Positioning | Brand Strategy | Resource Centre | Targeting

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The Dirty Face of the New Upscale

By Tasman Richardson
If you want a great watering hole you don’t need to walk far from Piss Alley to find it. I’m not being crude, that’s the nick name… Read more »

Blog | Brand Positioning | Brand Strategy | Resource Centre

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