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Everything is Marketing – Idolizing American Idol

Lessons on when to pull the plug on your brand. By Amber Hudson and Luke Sklar This week we learned the 15th season of American Idol will be its last. … Read more »

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S32: SW&A’s Journey into Mindfulness, Part 2

Here at Sklar Wilton & Associates we’re thinking a little differently about employee engagement. We call our approach “Spirit of 32” and this blog series will chronicle our journey. We’ll… Read more »

Blog | Engaging the Organization | Resource Centre

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Everything is Marketing – The Death of Boxing

What the Fight of the Century taught us about living up to the hype. By Amber Hudson and Luke Sklar The hype was unprecedented but at the end of the… Read more »

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Everything is Marketing – Oh, For the Glory of a Blockbuster

Lessons from Star Wars By Amber Hudson and Luke Sklar It was 1977 and Luke’s life changed forever.  Saddled with the unfortunate handle “Luke the Puke”, the first Star Wars… Read more »

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Everything is Marketing – Do You Know When Your Brand Sucks?

Lessons on how successful brands accept their limitations. By Amber Husdon and Luke Sklar mind·ful·ness:  the state of being aware of something. At SW&A we’ve embraced the practice of MindfulnessRead more »

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Who You Gonna Call?

Lessons from the Duke Blue Devils on bench strength. By Sarah Liverance  When the chips are down, who you gonna call? The chips started dropping even before the tip-off of… Read more »

Blog | Engaging the Organization | Resource Centre

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Everything is Marketing – The Magic of March Madness

Lessons from March Madness on how to truly engage fans. By Amber Hudson and Luke Sklar Madness indeed. It’s as though everyone is losing their minds over the NCAA playoffs.… Read more »

Blog | Brand Strategy

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Everything is Marketing – Marketing Will Make You Famous

Lessons from history on building a long term brand. By Amber Hudson and Luke Sklar The other day Luke and I were discussing his recent trip to Holland to visit… Read more »

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