Blog
Behind the Shelf – A Positive Retail Experience Amid Chaos
A blog series on Shopper Marketing.
By Cyndi Pyburn
Like many Canadians, Victoria Day weekend, at least in the southern Ontario market, is the weekend to stock-up on all your… Read more »
Blog | Measuring Success | Resource Centre
Tagged Gardening Customer Experience, Holiday Shopping, Sheridan Nursery, Shopper Marketing
Everything is Marketing – Ke$ha is bigger than The Beatles
Lessons from today’s music industry on how to win with your target.
By Amber Hudson and Luke Sklar
The following scary facts came screaming across my desk the other day. … Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre | Targeting
Tagged Boomers, Fragmented Market, Gen X, Jimi Hendrix, Katy Perry, Led Zeppelin, Lifestage Marketing, Millennials, Music Industry, Rihanna, The Beatles
Everything is Marketing – Amy’s Points out the Obvious
Lessons from a restaurant owner on how NOT to react to criticism.
By Amber Hudson and Luke Sklar
Amy’s Baking Company Bakery Boutique & Bistro is a small restaurant in… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Amy's Baking Company Bakery Boutique & Bistro, Brand hijack, Facebook, Gordon Ramsay, Kitchen Nightmares, Reddit, Yelp
Everything is Marketing – The Hutzler Banana Slicer
Lessons on what to do if your brand is hijacked
By Amber Hudson and Luke Sklar
The Hutzler 571 Banana Slicer: an obscure little kitchen utensil that arguably does not… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Amazon.com, Beyonce, brand hijacking, Cristal, Jay-Z, The Gap
Everything is Marketing – Joe Fresh Rhymes with Bangladesh
Lessons from Loblaws on how not to react in a crisis.
By Amber Hudson and Luke Sklar
“It’s tragic. It’s tragic and it’s inevitable, I guess, in terms of the… Read more »
Everything is Marketing – The Power of Brand Recognition
Lessons from Canadian politics on sizzle vs. steak.
By Luke Sklar and Amber Hudson
Let’s do that little word association game. Here we go…Canadian Politics…GO! Sorry, did I just catch… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Canadian Politics, Conservative Party, Justin Trudeau, Liberal Party, sizzle vs steak, Stephen Harper, Tories
Everything is Marketing – Line Extending with Style, Not Sleaze
Lessons from Psy on how to follow up a success with success.
By Amber Hudson and Luke Sklar
No doubt you’ve been in a state of suspenseful anticipation, eager to… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre | Targeting
Tagged Brand Success, Gangnam Style, Gentleman, Justin Bieber, Psy, Targeting, Wall Street Journal
The Dirty Face of the New Upscale
By Tasman Richardson
If you want a great watering hole you don’t need to walk far from Piss Alley to find it. I’m not being crude, that’s the nick name… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Bars, Beer, Bobo, Brew, Craft Beer, David Brooks, Dive Bar, Dundas West, Hipsters, Ossington, PBR, Shot Bar