Blog



doritos

Everything is Marketing – Shock and Jaw

Lessons from Doritos flavoured Mountain Dew. By Amber Hudson and Luke Sklar We’ve all got that weird, verging on inedible dish that “OMG… you have GOT to try!” Mine is… Read more »

Blog | Brand Positioning | Brand Strategy | Resource Centre

Tagged , , , , , , ,
playing1

Everything is Marketing – Taylor Swift, “The Innocent”

Lessons on how to live your archetype. By Amber Hudson and Luke Sklar At EIM we often spend time commenting on salacious and often controversial newsmakers. This week we’re elevating… Read more »

Blog | Brand Positioning | Brand Strategy | Resource Centre

Tagged , , , ,
S32_wordmark_380x200

S32: How to Fail Like Michael Jordan

By Sarah Liverance Here at SW+A we’re thinking a little differently about employee engagement. We call our approach “Spirit of 32” and this blog series will chronicle our journey. We’ll… Read more »

Blog | Engaging the Organization | Resource Centre

Tagged , , , , , , ,
Picture1

Hermione Granger Drops the ‘F-Bomb’

What is the role of corporations in the quest for gender equality? By Swhitty in the City No not that ‘F-bomb’, but perhaps an even more controversial ‘F’ word of… Read more »

Blog | Brand Positioning | Brand Strategy | Resource Centre

Tagged , , , ,
paul-david-hewson-434945_640

Everything is Marketing – U2’s Recipe for Arrogance Pie

Lessons from U2’s iTunes blunder. By Amber Hudson and Luke Sklar Back in September, at the iPhone and Apple Watch launch event, U2 announced they would “gift” their latest album,… Read more »

Blog | Brand Positioning | Brand Strategy | Marketing Programs | Resource Centre | Targeting

Tagged , , , , , , , , , , ,
pc

Brands We Love – President’s Choice

How a private brand became one of Canada’s most influential. By Jeanie Hendrie The mandate of Brands We Love is to expose the unknowns. To celebrate great brands that no… Read more »

Blog | Brand Strategy | Resource Centre

Tagged , , , , , ,
SWAShopperMarketingLogo_360x200

Behind the Shelf – Rewarding Retailers & Brands that Capture Shopper Imagination

A blog series on Shopper Marketing By Cyndi Pyburn When Amazon can sell almost anything, deliver it on the same day, and for less money than you can find it… Read more »

Blog | Brand Strategy | Resource Centre

Tagged , , , , , , , , , ,
sportfeature

From Good to Great: Sport Chek, Sheryl Sandberg and the Wall Street Journal

Why Sport Chek is commanding the attention of marketers around the world. By Jeanie Hendrie First there was Sheryl Sandberg and then came the Wall Street Journal. After two… Read more »

Blog | Brand Strategy | Resource Centre | Targeting

Tagged , , , , , , , , ,
Page 1 of 4012345...102030...Last »