Blog
Everything is Marketing – Mayonnaise
Lessons from a sandwich spread on the importance of disruption in your category.
By Luke Sklar and Amber Hudson
Apparently a couple years ago Stephen Colbert mercilessly mocked the hipster… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged AOL, Apple, brands, Commodore, Disruption, Dollarshaveclub.com. Dyson, Eaton's, Harley Davidson, Kodak, Kraft, Mayonnaise, McDonald's, Miracle Whip, Netflix, New Markets, New Segments, Nike, Oldsmobile, Risk, Sony, Stephen Colbert, Zappos
Everything is Marketing – Marketers are Like Goats
Lessons from the farm on how not to be paralyzed by fear.
By Luke Sklar and Amber Hudson
Fear. It can sufficiently rankle nerves to cause instant paralysis; both the… Read more »
Blog | Brand Strategy | Resource Centre
Tagged BlackBerry, Costa Concordia, Crisis, Define the Problem, Fainting Goats, Fear, Gap, Nokia, Roger Clemens, Scenario Plan, Tiger Woods, Walmart
Everything is Marketing – Heaven is where….
The Lesson – Go ahead and use stereotypes.
By Amber Hudson and Luke Sklar
Luke saw this on a t-shirt on Facebook:
Heaven is Where:
The Police are British, The… Read more »
Blog | Brand Strategy | Resource Centre
Tagged Communication, Humour, Insights, Sauza, Stereotypes
The Secret Menu
Making you feel like a loyal insider, one “Animal Style with Extra Pickle” burger at a time.
By Gloria Hong
I will be the first to admit that I am… Read more »
Blog | Marketing Programs | Resource Centre | Targeting
Tagged Food, Foodie, Menu, Restaurants, Starbucks
Behind the Shelf – The ‘User’ versus The ‘Chooser’
A blog series on Shopper Marketing
By Cyndi Pyburn
The potential of shopper marketing is rooted in its focus on gathering insights about consumers when they are in the shopping… Read more »
Everything is Marketing – Yup, You’re not Cool.
Lessons on how you can grow a brand, even if you’re not cool.
By Amber Hudson and Luke Sklar
Coachella is an annual 3 day music and arts festival. It… Read more »
Blog | Brand Positioning | Brand Strategy | Resource Centre
Tagged Apple, Audi, BodyGlove, Bose, Coachella, Cool, Harley Davidson, Iconography, Lululemon, MySpace, Starbucks, The Gap, Tommy Hilfiger, Trends
Want to know your Brand Management DNA?
How we can learn from the founders of brand management - decades later and still highly relevant.
By Kerry Roberts and Jennifer Roberts
We think so, origins continue to delight.… Read more »
Blog | Brand Strategy | Resource Centre
Tagged Brand Management, Core Principles of Brand Management, History of Brand Management, Mad Men, Marketing and Sales, P&G Brand Management, P&L
Blanchett from the Bloc
How being picture perfect is bad news for brands and celebs alike.
By Tasman Richardson
I’ve often heard people say, “Is it any wonder we feel insecure when celebrities who… Read more »
Blog | Brand Strategy | Resource Centre
Tagged airbrush, Branding, Cate Blanchett, Celebrity, empathy, Photoshop, retouching, Tom Cruise