Blanchett from the Bloc

How being picture perfect is bad news for brands and celebs alike.
By Tasman Richardson

I’ve often heard people say, “Is it any wonder we feel insecure when celebrities who… Read more »

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Posted in Blog, Brand Strategy, Resource Centre

Tagged airbrush, Branding, Cate Blanchett, Celebrity, empathy, Photoshop, retouching, Tom Cruise

Shake Hands With the Devil

Giving people what they want, all gain and no pain
by Tasman Richardson
Ask most people what they think of Apple and you’ll get a massive cult-like love response. You’ll… Read more »

Tasman Richardson | 1 Comment

Posted in Blog, Brand Strategy

Tagged Amazon, Android, Apple, bad habits, Commute, Doubletwist, DRM, French Fries, Google, Innovation, iTunes, L1, New product development, NPD, selfish, smoking, trans-fat, Volkswagen

Penny for your thoughts?

Japanese scientists edge forward in the race for mind reading tech
by Tasman Richardson
In a science lab in Kyoto, Japanese scientists are recording the movie of the mind‘s eye.… Read more »

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Posted in Blog, Brand Strategy, Resource Centre

Tagged Brain scan, Dream recording, Dreams, ethics, mind control, mind reading, MRI

Growing a ‘Stache for Cash

Reflections on Movember at SW+A
By Tasman Richardson… Read more »
As I rode the crowded streetcar today, I noticed there was something missing… the last of the ‘staches had migrated away, reminding

Tasman Richardson | 1 Comment

Posted in Blog, Engaging the Organization, Resource Centre

Tagged Charity, Comradery, Good Will, Holiday Season, Molson, Movember, Prostate Cancer, Shaving

Dare to Dream

Why keeping it real for customers can be an epic fail.
By Tasman Richardson
I recently came across a short interview in which 4chan founder Chris Poole (a.k.a. Moot) explained… Read more »

Tasman Richardson | 5 Comments

Posted in Blog, Resource Centre, Targeting

Tagged 4chan, alia, alter ego, Anonymous, Apple, Chris Poole, Facebook, Google, nicknames, Prosumer, Social Media

3D Printing Hits Foodies, then Goes Medical

I need 50ccs of toner, stat!
By Tasman Richardson
How often have you watched an episode of Star Trek (don’t lie, you love it) and thought to yourself, when are… Read more »

Tasman Richardson | 3 Comments

Posted in Blog, Brand Positioning, Resource Centre, Targeting

Tagged 3D Printing, Food Printer, Kitchen High Tech, Makerbot, Medical Science, Organ Printer, Replicator

Hearts, Minds and Other Cheap Bargains

Why homebrew digital culture needs to get paid.
By Tasman Richardson
I was reading over the brilliant essay by Jaron Lanier… Read more » recently and I was inspired to post this blog.

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Posted in Blog, Brand Strategy, Resource Centre, Targeting

Tagged Content Creation, Creativity, disposable culture, Facebook Polling, free downloads, Global-local flip, Independent Culture, Jaron Lanier, Producer as Consumer, YouTube