Author Archives: Luke Sklar
Everything is Marketing – Mayonnaise
Lessons from a sandwich spread on the importance of disruption in your category.
By Luke Sklar and Amber Hudson
Apparently a couple years ago Stephen Colbert mercilessly mocked the hipster… Read more »
Luke Sklar | 1 Comment 
Posted in Blog, Brand Positioning, Brand Strategy, Resource Centre
Tagged AOL, Apple, brands, Commodore, Disruption, Dollarshaveclub.com. Dyson, Eaton's, Harley Davidson, Kodak, Kraft, Mayonnaise, McDonald's, Miracle Whip, Netflix, New Markets, New Segments, Nike, Oldsmobile, Risk, Sony, Stephen Colbert, Zappos
Everything is Marketing – Marketers are Like Goats
Lessons from the farm on how not to be paralyzed by fear.
By Luke Sklar and Amber Hudson
Fear. It can sufficiently rankle nerves to cause instant paralysis; both the… Read more »
Luke Sklar | Leave a comment Posted in Blog, Brand Strategy, Resource Centre
Tagged BlackBerry, Costa Concordia, Crisis, Define the Problem, Fainting Goats, Fear, Gap, Nokia, Roger Clemens, Scenario Plan, Tiger Woods, Walmart
Everything is Marketing – A Dollar for Your Thoughts?
Lessons from the penny on letting go of poor performing brands.
By Luke Sklar and Amber Hudson
It’s going to cost more for your thoughts and to make a wish… Read more »
Luke Sklar | 3 Comments Posted in Blog, Brand Strategy, Resource Centre
Tagged brands, Canadian Penny, Coffee Time, DVD
Everything is Marketing – Linspiration Rising Up From The Linsanity
Lessons from Jeremy Lin on how to build an inspirational brand.
By Luke Sklar and Amber Hudson
First there was Tebowing… Read more ». Then came Linning. From religion to ethnicity, the
Luke Sklar | Leave a comment Posted in Blog, Brand Positioning, Brand Strategy
Tagged Ben & Jerry's, Inspire, Jargon, Jeremy Lin, Linning, Meme, NBA, New York Knicks, Tebow
Everything is Marketing – Death Profiteers
Yes we did a post on death… Read more » not too long ago. But I can’t let go of something I just heard. I was stunned, dumbfounded I tell you!, when I
Luke Sklar | Leave a comment Posted in Blog, Brand Strategy, Resource Centre
Tagged Amy Winehouse, Blockbuster, Brand Lifecycle, Brand Roadmap, Elvis, Keith Richards, Kodak, Kurt Cobain, Michael Jackson, Sony, Success, Whitney Houston
Everything is Marketing – The Tale of the Skeptic vs. the Cynic
Lessons from Sports on challenging the expected.
By Luke Sklar and Amber Hudson
Have you seen Moneyball yet? Go see it. Here’s the 10 second summary from iMDB:
The (true)… Read more »
Luke Sklar | Leave a comment Posted in Blog, Resource Centre
Tagged Anne Mulcahy, art and science, baseball, Billy Beane, challenge the expected, Courage, cynic, Eli Manning, fail, Football, intition, Mario Manningham, Moneyball, Neil Hornsby, New England Patriots, New York Giants, Oakland A's, Purpose, skeptic, statistics, Super Bowl, Xerox
Everything is Marketing – Get Rid of Brand Flab!
3 New Year’s resolutions for your brand.
By Luke Sklar and Amber Hudson
Over the past week they’ve beaten us over the head like a rolled up newspaper: New Year’s… Read more »
Luke Sklar | 1 Comment Posted in Blog, Brand Strategy, Resource Centre
Tagged Customers, Exercise, Lose Weight, New Year's, Promotions, Resolutions, SKUs, Spend time with family
Everything Is Marketing – Tebow and The Sly Fox
Another lesson from Tim Tebow on harnessing your differences.
By Luke Sklar and Amber Hudson
First let me set one thing straight, this is NOT a mea culpa. But a… Read more »
Luke Sklar | 2 Comments Posted in Blog, Brand Positioning, Brand Strategy, Engaging the Organization, Resource Centre
Tagged Football, Leadership, NFL, Spent to Strength, Sylvestre Marketing, Tim Tebow