Author Archives: Kerry Roberts
Want to know your Brand Management DNA?
How we can learn from the founders of brand management - decades later and still highly relevant.
By Kerry Roberts and Jennifer Roberts
We think so, origins continue to delight.… Read more »
Kerry Roberts | 3 Comments 
Posted in Blog, Brand Strategy, Resource Centre
Tagged Brand Management, Core Principles of Brand Management, History of Brand Management, Mad Men, Marketing and Sales, P&G Brand Management, P&L
Ladies….Start Your Wallets (Lessons from Neiman Marcus)
By Kerry Roberts
Do you ever catch yourself in a moment of complete insanity and stop to reflect? I work from home so I am constantly toggling between work and… Read more »
Kerry Roberts | 2 Comments Posted in Blog, Marketing Programs, Resource Centre, Targeting
Tagged Call to Action, Competition, E-Blast, Flash Deals, Neiman Marcus, Online Shopping
Tell a STORY to Ace* Your Next Job Interview (*or at least sweat a little less)
By Kerry Roberts
When I was in the throes of the competitive recruiting days at the end of University, I created a spreadsheet to help me prepare for interviews (yes,… Read more »
Kerry Roberts | 3 Comments Posted in Blog, Resource Centre, Targeting
Tagged Job Interview, Recruiting, Tips and Tricks
WTF? How to Effectively use Swearing in the Workplace.
By Kerry Roberts
Last week this topic made headlines and generated conversation after the very public firing of Yahoo CEO Carol Bartz who was known for what they are calling… Read more »
Kerry Roberts | 2 Comments Posted in Blog, Engaging the Organization, Resource Centre
Tagged Carol Bartz, Communication, Office Etiquette, Swearing, Ways of Working, Yahoo
Good Old Fashioned Customer Service Still Has A Place
Behind the curtain at Travelocity.
By Kerry Roberts
Perhaps many of you book travel the same way I do (and if not, and you’re all more organized, I don’t want… Read more »
Kerry Roberts | Leave a comment Posted in Blog, Brand Strategy, Resource Centre
Tagged Customer Service, Travelocity
Marketing Lessons from a Kindergarten Teacher
By Kerry Roberts
When we think of marketing, we typically think about logos, tag lines, positioning statement and flashy TV ads. Luke and Amber… Read more » have written several brilliant pieces in
Kerry Roberts | 3 Comments Posted in Blog, Marketing Programs, Resource Centre
Tagged Emotional Connection, Lessons learned, Marketing, Technology
Angry Birds make Happy Gamers, Happier Shareholders
Innovation Lessons from an Unlikely Source.
By Kerry Roberts
Imagine you are an investor or marketing executive and you’re in a meeting listening to a business proposal that sounded something… Read more »
Kerry Roberts | 2 Comments Posted in Blog, Brand Positioning, Resource Centre
Tagged Angry Birds, Mobile Games
Watch Out Men, Here We Come!
The other day my husband and I were cleaning up after a weekend breakfast and somehow got to talking about the division of responsibilities in the house (yes, I was… Read more »
Kerry Roberts | 1 Comment Posted in Blog, Resource Centre, Targeting
Tagged Balance, Evolution, Targeting, Women