Author Archives: Jennifer Smith
Did you say ‘R-Bomb’?
Building Customer Service in today’s social media obsessed world.
By Jennifer Smith
Watching my 14 year old daughter and her friends juggle bbm messages and texts is not for the… Read more »
Jennifer Smith | Leave a comment 
Posted in Blog, Brand Strategy, Resource Centre
Tagged Customer Service, Engagement, Millennials, ROI, Social Media
Feeling Happy: The Secret to Britain’s Youth?
One word, one action, one thought can reduce another person’s suffering and bring that person joy. ~Thich Nhat Hanh
By Jennifer Smith
As we read news reports on the youth… Read more »
Jennifer Smith | 3 Comments Posted in Blog, Engaging the Organization, Resource Centre
Tagged Happiness, Ipsos ASI, Roco Belick, The Happiness Equation, The Happy Movie
Can Sugar and Fat Work Against All Food Trends?
If they really ARE addictive, what should our clients do about it?
By Jennifer Smith
After preparing multiple presentations over the years on food trends, I was intrigued when a… Read more »
Jennifer Smith | 2 Comments Posted in Blog, Resource Centre
Tagged Food Trends, Harry's Bread, Nutrition
Light-heartedness has a place in Marketing…..Thank you Swiss Chalet
By Jennifer Smith
Remember the Fireplace channel? Recently Swiss Chalet did one better and launched a Rotisserie Chicken Channel (Rogers 208). In addition to the yummy visual of crackling chickens… Read more »
Jennifer Smith | 1 Comment Posted in Blog, Marketing Programs, Resource Centre
Tagged Chicken, Ideas, Rotisserie Channel, Swiss Chalet
Facebook’s success based on engaging an organization to a clear mission
By Jennifer Smith
Part of the secret of Mark Zuckerberg’s success is the way he engages the organization through clear Mission and consistent Values.
Recently I saw the movie The Social Network. … Read more »
Jennifer Smith | 3 Comments Posted in Blog, Engaging the Organization
Tagged Facebook, Good to Great, Hedgehog, Mission, Social Media, The Social Network, Values
The Power of 32 – SW+A’s Internal Culture
By: Jennifer Smith
Check out this short video to find out about the SW+A 32 and how it helps us help our clients.… Read more »
Jennifer Smith | Leave a comment Posted in Blog, Engaging the Organization
Tagged Collaboration, Company Culture, P32, Power of 32
SW+A’s 6 Principles in ‘Writing the Speech’
By: Jennifer Smith
The power of a great presentation lies not just in the delivery, but in the preparation phase in writing the speech. These principles will help you to wow… Read more »
Jennifer Smith | Leave a comment Posted in Blog, Engaging the Organization
Tagged Facilitation, Presentation Skills
Millennials Matter
By: Jennifer Smith
Millennials matter from a marketing and an employment POV.
Here are a few things we can learn from this generation:
Positive can-do attitude – the world is their… Read more »