Author Archives: Jeanie Hendrie
5 Great Daily Newsletters
An SW+A endorsed list of newsletters that are worth your while.
By: Jeanie Hendrie
It’s Monday morning and your Outlook is overflowing with a weekend’s worth of messages from the… Read more »
Jeanie Hendrie | 3 Comments 
Posted in Blog, Brand Strategy, Marketing Programs, Resource Centre
Tagged Ideas, Inspiration, Marketing News, Newsletter, Trends
Web Analytics for Dummies: Part II
A Crash Course in Google Analytics
By: Jeanie Hendrie
A month has passed since the inaugural issue of Web Analytics for Dummies – I trust this has given you enough… Read more »
Jeanie Hendrie | 2 Comments Posted in Blog, Measuring Success, Resource Centre
Tagged Analytics, Blogging, Google Analytics, Measuring Success, Online Strategy, Reporting
Web Analytics for Dummies: Part I
One Marketer’s Misadventures in Google Analytics
By: Jeanie Hendrie
I retired my calculator the day I chose a career in marketing – Texas Instruments, I thought, was a name I’d… Read more »
Jeanie Hendrie | 2 Comments Posted in Blog, Measuring Success, Resource Centre
Tagged Analytics, Blogging, Measurement, Plan on a Page
5 Tactics for Driving Sales and Retail Traffic in Q1
By: Jeanie Hendrie
As the holidays come to a close, excess of all varieties gives way to tighter purse strings and new work out regimes. Merchants everywhere are discounting their… Read more »
Jeanie Hendrie | Leave a comment Posted in Blog, Marketing Programs, Resource Centre
Tagged Holidays, Marketing Tactics, Mobile, Offers, Promotions, Retail Traffic
A Year in Review: Winning with Charlie Sheen, Justin Bieber and Whoopie Pies
The holidays are almost here…but not without one last bite of research to tie us over. It’s okay folks, this one is light on the calories. To celebrate our inaugural… Read more »
Jeanie Hendrie | 1 Comment Posted in Blog, Measuring Success, Resource Centre
Tagged Charlie Sheen, Infographics, Justin Bieber, Popular Blogs, Top Read Blogs, Whoopie Pies
Monday Morning Leftovers – Runnin’ Down a Dream
Every other Monday, the SW+A bloggers meet to discuss marketing news and other worldly topics, including Justin Bieber, LOLcats and strategies for effective workplace swearing. While my colleagues sound off… Read more »
Jeanie Hendrie | 1 Comment Posted in Blog, Brand Positioning, Engaging the Organization, Resource Centre
Tagged Blogging, Community Engagement, Escape, Fantasy, Top 10
A Blog About Nothing
One blogger’s quest to maintain her momentum
By Jeanie Hendrie
Readers, you may remember me as the writer of such SW+A blog hits as Every Rose Has Its Thorn… Read more »,
Jeanie Hendrie | 5 Comments Posted in Blog, Engaging the Organization, Resource Centre
Tagged Blogging, Failure, Success, Time-Pressure
Debunking Social Media Myths
4 things about Social Media that every marketer should know.
By Jeanie Hendrie
I recently attended an AMA… Read more » hosted event called Debunking Social Media Myths. It was a short session,
Jeanie Hendrie | Leave a comment Posted in Blog, Brand Strategy, Resource Centre
Tagged Engaging Customers, Relationship Strategy, Social Media