Author Archives: Amber Hudson
Everything is Marketing – Don’t be a Ken or Barbie Doll
How dropping the jargon will help you get to the point.
By Luke Sklar and Amber Hudson
Here’s the scenario: Jim is meeting with his boss Dave for his annual… Read more »
Amber Hudson | 2 Comments 
Posted in Blog, Brand Positioning, Brand Strategy, Engaging the Organization, Resource Centre
Tagged Jargon
Everything is Marketing – Music is a Metaphor
Lessons from the music industry on how to create passion.
By Luke Sklar and Amber Hudson
There are few industries that evoke the same emotion, passion, desire as music. Okay,… Read more »
Amber Hudson | 6 Comments Posted in Blog, Brand Positioning, Brand Strategy
Tagged Consumer Need, Emotion, Innovation, Market Fragmentation, Music, Passion
Everything is Marketing – Rehab: “I said no, no, no!”
How doing the opposite will guide your brand.
By Luke Sklar and Amber Hudson
Amy Winehouse had a hit song about it, Lindsay Lohan escapes jail time by going there,… Read more »
Amber Hudson | 1 Comment Posted in Blog, Brand Positioning, Brand Strategy, Resource Centre
Tagged Amy Winehouse, Be Positive, brands, Coca Cola, Disney, George Costanza, Lindsay Lohan, McDonald's, Optimism, Pop Culture, Reality TV, Rehab, Wal-Mart
Everything is Marketing – Kissing Ass, Broadway Style
Lessons from Broadway on how to succeed in business.
By Amber Hudson and Luke Sklar
We toyed with the idea of tackling Harry Potter; there’s a decade-worth of fodder after… Read more »
Amber Hudson | Leave a comment Posted in Blog, Brand Strategy, Engaging the Organization, Resource Centre
Tagged Apple, Broadway, How to Succeed
Everything is Marketing – Inspiration from YOU!
Send us ANY topic and we’ll show you the marketing insight.
By Luke Sklar and Amber Hudson
Since we launched this blog back in January Luke and I have had… Read more »
Amber Hudson | 4 Comments Posted in Blog, Brand Positioning, Brand Strategy, Resource Centre
Tagged Celebrities, Corporation, Movies, Parenting, Porn, Religion, Sports
Everything is Marketing – What the Puck?
Lessons learned from the NHL playoffs
By Luke Sklar and Amber Hudson
We’re in the throes of a streetwar between the Canucks and Bruins. A bad momentum shift as we… Read more »
Everything is Marketing – Don’t Pull a Milli Vanilli!
By Amber Hudson and Luke Sklar
Lesson for Marketers: don’t “Blame it on the Rain”
Monday morning, 8:35 a.m. I’m running late to our weekly company meeting. I slip into… Read more »
Amber Hudson | Leave a comment Posted in Blog, Brand Strategy, Resource Centre
Tagged Backup Plan, Business Results, Weather
Everything is Marketing – Rock-a-Bye Branding
Lessons from parenthood on how to run a brand.
By Amber Hudson and Luke Sklar
It’s occurred to me, after working with many different brands and raising a 3 year… Read more »
Amber Hudson | 3 Comments Posted in Blog, Brand Strategy, Resource Centre
Tagged Brand, Framework, Leadership, Parenting, Philosophy, Values